Big news! Prime Day may be held in June? Amazon advertising bug reappears

Big news! Prime Day may be held in June? Amazon advertising bug reappears


As a partner of the world’s richest man, the Amazon seller has not only mastered a set of operational skills, but also learned to find joy in adversity, using fresh jokes every day to “comfort himself and entertain others.”

 
Please enjoy the works of sellers who won the Best Cross-border Joke Award:
 

A senior seller

5 minutes ago:

Don’t panic when you do business on Amazon. I was like this when I first started doing business on Amazon. I was very anxious because I lost 100,000 yuan in FBA inventory. Later, I calmed down, carefully observed Amazon ads, and carefully studied Amazon’s various policies. I carefully considered the international situation and the changes in exchange rates, figured out my brother-in-law’s thoughts, and seized every opportunity to clear inventory. After more than a year of sharp operations, I finally lost the last 500,000 yuan of my principal.


The picture comes from the seller communication group
 
After reading this, I was shocked! Although sellers always use jokes to make fun of the difficulties in doing business on Amazon, there are some thought-provoking things behind the jokes. For most people, this is just a funny joke, but for some sellers, this is their true portrayal.
 
After all, the road to Amazon operations is full of dangers and obstacles. If you are not careful, you will be tripped by various accidents on the road. Recently, sellers have been worried about traffic and orders. Not only that, even Amazon's advertisements are trying to touch the sellers, which makes the sellers very unhappy.
 

Amazon advertising delayed, many sellers encounter problems

 
Today, in the seller communication group, many sellers reported that the advertising data was delayed, and asked in the group: Did Amazon advertising crash today?
 
The picture comes from the seller communication group
 
Subsequently, more and more sellers said that they had encountered the same problem, with a red screen at the top of the advertising page, data delays, and it taking an hour for the advertisement to appear.
 
The picture comes from the seller communication group
 
When the seller clicks the [Learn More] bar above, the following prompt message appears: We are experiencing delays in displaying campaigns added or modified in the past 48 hours. There is no data loss or impact on ad delivery, and the impact is limited to Sponsored Products, Sponsored Display, and Sponsored Brand Video campaigns. Our next update time is April 9, 08:00 Pacific Standard Time. We apologize for the inconvenience.
 
The picture comes from the seller communication group
 
It is understood that this Amazon advertising bug mainly occurs in European and American sites, and the impact is limited to sponsored products, sponsored displays and sponsored brand video ad series.
 
Although this bug has little impact on sellers, advertising is one of the important means of operation, and this sudden failure did surprise many sellers.
 
In addition, some sellers said that the two newly opened advertising activities were not displayed in the background, and they did not see them after refreshing several times. In this regard, some sellers speculated that perhaps this problem was also caused by the delay of advertising data, and the newly opened ads were not displayed so quickly recently.
 
The picture comes from the seller communication group
 
Many sellers said they have gotten used to Amazon's "sensitive behavior". After all, they have experienced many bugs that are even more outrageous than this one. As long as there is no more scrapping of advertising data and sky-high advertising fees, this minor problem can still be tolerated.
 
However, Amazon does not only have shocks but also surprises. Just when sellers were worried about the bitter order volume in recent days, foreign media reported good news that Prime Day is expected to be held ahead of schedule!
 

Prime Day may be brought forward to June

 
Previously, Amazon announced the submission date for the Prime Day event to sellers on multiple sites and sent emails inviting sellers to participate in the Prime Day flash sales event.
 
Although there are reports that this year's Prime Day will be held as scheduled, Amazon has not yet disclosed the specific date of Prime Day, which has caused sellers and major media to speculate when the annual platform promotion will be held.
 
It is learned that many US media have reported on the date of Prime Day recently. An insider revealed that Amazon will hold the Prime Day promotion in June this year , while the event has been held in July for many years.
 
 
Online shopping has performed well during the pandemic and has accelerated Amazon's growth. In the second quarter of 2020, Amazon's total sales in the global e-commerce market reached US$45.9 billion, compared with US$45.7 billion in the 2019 holiday season a few months ago.
 
It is understood that the reason for this adjustment is that Amazon executives may want to increase sales in the second quarter of this year to show investors a stronger financial report. Because June is in the second quarter of a year and July is in the third quarter, doing so can help Amazon achieve greater growth from the second quarter of 2020 to the second quarter of 2021.
 
At the same time, relevant sources revealed that Amazon is also considering adding another shopping event around the fall.
 
It is learned that this year's Prime Day will be held against the backdrop of the largest American labor war in Amazon's history. Recently, Amazon's union activities are still in full swing, and the voting results are about to be announced. It is unknown what new challenges Amazon will face at that time.
 
But for sellers, Prime Day is the big event that they really care about. Previously, some European and American sites have announced the submission date for Prime Day flash sales. Recently, sellers on the Japanese site have also received this good news.
 
According to Amazon’s latest announcement, sellers can submit Prime Day flash sales before midnight (Japan time) on April 23, 2021. At the same time, please try to deliver FBA products participating in Prime Day flash sales to Amazon’s distribution center before June 13, 2021.
 
If the news that Prime Day will be held earlier is true, then sellers will have about two months to prepare. During this period, sellers should grasp the registration of various Prime Day events and prepare goods in advance to welcome the arrival of the big sale.
 
Finally, the editor wants to tell you a good news. Today is Friday, and we can have a day off tomorrow. Aren’t you happy?


Why don't you have a weekend off? It doesn't matter, let me experience the joy of a weekend off for you.



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