Many people have a misunderstanding about product development. They think that product development is about making molds, differentiation, and unique products. In fact, this is a big misunderstanding. In fact, differentiation is the job of product managers. Another very important function of product development is market judgment.

Not long ago, I found a post on Zhiwubuyan asking, is it difficult to be a qualified developer? 10K product development is generally very sloppy, with 20-30 products launched in a month. This is product selection for distribution, not real product development.

Product development - market judgment, product analysis, supply chain analysis. This is a complex process. Product development includes market judgment by operations, product analysis by product managers, and supply chain development by procurement. Therefore, a good product development is 80% of the boss’s responsibility.

Can 1688’s products be sold on Amazon?

First of all, our classification of products is based on several dimensions:

① Standard products, non-standard products, non-standard semi-standard products, standard semi-standard products

② Seasonal products, regular products, seasonal and regular products

③ High average order value, low average order value, medium average order value

④ Categories with high competition and categories with low competition

Let me share two examples of people who can earn millions a year by selling general goods on 1688.

Where is the survival space for general goods on 1688?

The biggest reason for the sales of general goods on 1688 is that customers are aesthetically fatigued with the products, which leads to an extreme price war. Therefore, what we have to do is either to avoid the market where the price war is fierce, or to seize the market through price war. Then there are only two markets where we have room for survival, namely the fine-shop market and the low-price market.

Jingpu market - itself is a market that consumes surplus traffic, so the uncertainty of traffic in this market is too great. Sellers who need to arrange for off-site promotion of celebrity videos, please contact customer service V: FLA66668888 Then there will not be so many people doing differentiation, and you will see that everyone's products are basically the same, especially in the Canadian market. What can be sold are some common general goods in the US market. There is basically no way to make some new and unique products in the Canadian market, because the traffic is too dispersed. We can only rely on general goods with a wider audience to occupy the entire market.

Low-price market - there are still opportunities at present, because the low-price market does not value product differentiation, or differentiation is not the first principle of low-price market assessment, because price is the first factor in low-price market assessment. When the basic functions of the product are met, this group of people are much more sensitive to price than to commonality and differentiation.

The space for products with medium unit price is not really, but the premise is to solve the biggest problem - review. Because the group with medium unit price is the largest audience of products, but this group is not so picky about price, but has certain requirements for products. Another biggest feature of this type of customers is that they have a certain pursuit of brand awareness. In simple terms, they have a bit of a herd mentality, so review has become the best indicator. This is why many products at the top are not actually very differentiated, but the reason they can always stay stable, in addition to weight, is review.

There is almost no space for high-priced products . For high-priced products, product strength is the most important. People who can spend money to buy high-priced products basically have high requirements for the quality of life and attach great importance to the characteristics of the product itself. If your product is too popular, basically no one will buy it. Sellers who need to join the seller exchange group, please contact customer service V: FLA66668888 So when you see high-end mobile phone brands, high-end car brands, and high-end cosmetics, they are actually very distinctive products with their own characteristics.

Can we make non-standard products? — Sorry, we can’t. Why? Take clothes as an example. When we buy clothes, do we buy them because they look good and fit us, or because they are cheap? The first thing we think about is whether they look good and fit us.

1. This dress is good-looking and fits well, and the price is cheap

2. This dress looks good and fits well, but the price is expensive

3. This dress is not good looking and the price is cheap

So what stage are 1688's products at? Are they the stage of being ugly and cheap? So, for non-standard products, we have almost no way to enter this market. This market can only survive with extremely differentiated products. Otherwise, how could new styles of clothes be released every year? Because the popular products are different every year, no one can survive by selling basic styles.

How to make the common goods on 1688 extraordinary?

① For simple combination products, you can use the delivery fee to lower the price

② Simple assembly products can be matched to create differentiation

③ Products with simple patterns can be differentiated by printing pictures

④ Products with simple function superposition can be improved

How to build your own supply chain by using general goods from 1688?

Many people say that they don’t want to buy goods from 1688, but what can I do? I just started to sell on Amazon, why should I make unique products?

But who starts out as an Amazon employee with a supply chain? Don’t they all get their goods from 1688 and then gradually transform into a supply chain employee?

So how do you build your own supply chain for 1688 products? It’s all about determining the direction of a category of products!

Just like we started with textiles and wood products, this type of product, starting with this type of material products, slowly you will understand the material, industry, and craftsmanship of the product, so that you will have the opportunity to get in touch with the supply chain. Everyone, please watch our video yesterday, which explains in detail how we do it.

> The essence of Amazon lies in its successful business model

Some people look down on the general goods of 1688, thinking that they are ordinary and have little value.

Some people feel that they can’t stand those who do private modeling. They are stupid and have a lot of money, but they don’t even know whether the models they make can be sold.

In fact, there are many people in these two groups who can earn millions or even tens of millions a year, so what we need to do is to make the business model work. Any business model requires the coordination of product development, operations, and supply chains.