Breaking News! Amazon Review Earthquake! The review function is closed? !

Yesterday, sellers received emails from Amazon saying that the review function will be closed on the 16th and sellers can no longer use it! !

In the email, Amazon stated that because it was rarely used, it decided to disable the review function starting December 16!

Please note that the comments mentioned here refer to the "comment" function, which is equivalent to the seller's reply to the customer's review. Generally, when a negative review appears, the seller will clarify through "comment" or contact the negative reviewer.

After leaving a negative review, the customer will also receive a corresponding email notification, so "comment" is one of the legal channels for contacting customers besides internal mail. To this day, many sellers still use the "comment" function when dealing with negative reviews , which is completely different from the functions or plans that were cancelled in the past (such as Giveaway).

You can see a lot of comments below the best-selling products, and even many customers interact and ask questions in it, just like another QA section.

Now Amazon suddenly announced that it would shut down the “comment” function . For sellers, this is not only the loss of a channel for handling negative reviews, but also the loss of a place to activate and maintain customers.

In Amazon's official external forum, domestic American sellers were also shocked and disappointed by the news.

Amazon did indeed only give sellers one day’s notice this time, and it is still unclear whether existing comments will continue to be retained after Amazon shuts down the “comment” function. Apart from this mass email, Amazon officials have not disclosed any further information.

The end of the email also mentioned that "other features for interacting with customers are being developed." I wonder if Amazon will announce this alternative solution before shutting down the "Comment" function.