Amazon's latest notice: FBA labels must be pasted like this, otherwise the goods cannot be shipped; new sites will be opened

The editor also saw a freight forwarder post this message in the circle of friends:

However, Amazon has not yet given a clear implementation time for this change. But to be on the safe side, in order to avoid rejection and unnecessary trouble, sellers are currently advised to try their best to affix labels in accordance with the new regulations.

In addition to FBA, my brother-in-law is also going to open new sites .

Recently, careful sellers should have discovered that Amazon is going to launch a Dutch site ! How did this news come about?

Many friends who work on the European site have found that in the background of the European site, not only can they see the URLs of the five sites of England, France, Germany, Italy and Spain, but there is also an additional site "www.amazon.nl".

nl is indeed the code for the Netherlands. It seems that the rumor that a new site will be added to the European site in the first half of the year was correct. Amazon has been preparing for the launch of the Netherlands site for at least half a year.

Now that the website address is ready, the Netherlands site may not be far from us, and as a member of the European site, the pan-European plan and product synchronization are definitely inevitable. Once launched, it will bring new markets to sellers on the European site.

Speaking of the Netherlands site, many sellers may not know much about it. As an old developed country, the Netherlands has a relatively mature e-commerce market. In 2018, the total value of the Dutch e-commerce market reached approximately 12.9 billion euros, and the average person spent 1,700 euros on e-commerce each year.

The total market volume is smaller than that of Italy, but the per capita consumption is very high, even higher than that of Germany (1,515 euros per capita). The reason why the Dutch market capacity is not high is mainly due to the small population, which is less than a quarter of Germany's.

The Netherlands also has its own e-commerce platform, Bol.com, which has been ranked No. 1 in the Dutch e-commerce market for many years, crushing Amazon's share.

However, this situation can be attributed to the fact that Amazon does not have a site in the Netherlands. After Amazon opens a site in the Netherlands, it will inevitably have a bloody battle with BOL for market share.

In fact, Amazon officially entered the Dutch market in 2014 and set up a Dutch site, but currently only provides e-book sales.

Amazon Netherlands

In summary, due to its small population, the total market capacity of the Netherlands is not large, and the total volume of the e-commerce market is expected to be slightly smaller than that of Italy . Fortunately , the proportion of online shopping in the Netherlands is very high, and they are also willing to spend more money on online shopping , making it a European site that can add icing on the cake.

In October this year, Amazon announced the launch of the Singapore site (Amazon.sg), and now plans to launch the Netherlands site. It seems that the ambition of the brother-in-law is really big. Will this be the next new blue ocean? We will wait and see!