What is Linkfluence? Linkfluence Review

introduce

Linkfluence provides comprehensive social data analysis. In addition to tracking the brand's internal performance, it can also reveal brand-related vocabulary expressions, understand their importance and influence, and analyze the most commonly used topic tags and topics by competitors. In addition, Linkfluence's image recognition function is the same as most platforms. Its technology can analyze images, logos and emoticons in social posts.

Key Features

1. Increase your influence

Analyze the performance of your campaigns and the response on social networks.

Measure impact and reception across different online communities to optimize your investments

2. Monitor your brand

With our Brand Barometer you can monitor the perception of your brand and compare it with your competitors.

3. Listen to your audience

Discover and understand your key areas of interest and most important topics and analyze their responses.

4. Track your competitors

Analyze your competitors’ social media content strategies.

5. Promote product development

Thanks to social media research, gain marketing intelligence and drive product development by listening to spontaneous consumer conversations around your product/service.

6. Monitor your business strategy

Research, track and analyse your company's positioning in the employer branding space and how your CSR activities measure up.

7. Manage risks

Analyze the risks of your brand and market. Anticipate crises as they arise and manage them in real time. Identify your critics in advance to boycott their activities and control the impact of their actions.

develop

In July 2015, it acquired a similar company in Germany - Die Medialysten.

In October 2015, Linkfluence, the European leader in social media analytics, acquired ActSocial, a social media analytics company based in Shanghai and Singapore.

In February 2017, Linkfluence signed a strategic technology cooperation agreement with Spredfast, a US company and global leader in social interaction.

cost

Linkfluence offers a free trial version. Paid plans start from 490€ per month.

Financing

In December 2010, Linkfluence received a $2.5 million Series A investment from Orkos Capital.

In December 2013, Linkfluence received a $4.5 million Series B investment from Orkos Capital and Banexi Ventures.

In October 2016, Linkfluence announced that it had raised the largest amount of money since its founding: €12 million.

In October 2018, Linkfluence received $22 million in financing.