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▶ Video account attention cross-border navigation It is learned that according to the latest research by SellerApp, sellers on Amazon US have made good progress in 2021. As of the end of 2021, nearly 571,000 new sellers have entered Amazon US. SellerApp predicts that the overall development of Amazon sellers in 2022 will be positive.
Although the market share of Chinese sellers has declined and the successive account bans have caused shocks, industry insiders are still optimistic that the sellers' Amazon business will generally maintain a good development trend. Numerous studies have shown that the cross-border e-commerce industry will have more opportunities amid changes and challenges in the future. This is not only due to the increasing maturity of the market, but also largely due to the support of various policies. Tongtuo received another 8.75 million in subsidies and 22.41 million in tax refunds! Since the beginning of this year, local governments have successively implemented a number of cross-border e-commerce support policies to provide certain financial subsidies to local companies. Among them, a number of cross-border sellers such as Suntech, Aokia, and Anker Innovations have been listed on the funding and cultivation list many times. Just recently, Shenzhen Dama Tongtuo's parent company Huading Nylon issued an announcement on receiving government subsidies and tax refunds , and announced the amount of subsidies and tax refunds recently received by its subsidiaries including Tongtuo. ▲ The picture comes from Huading Nylon Announcement The announcement shows that Huading Nylon and its subsidiaries received a total of 16.2967 million yuan in various government subsidies related to revenue in December 2021, accounting for 8.29% of the company's latest audited net profit attributable to shareholders of listed companies. Among them, Tongtuo received a total of approximately RMB 8.745 million in subsidies from December 1 to December 31, 2021, and received a tax refund equivalent to RMB 22.4152 million from January 1 to January 10, 2022. ▲ The picture comes from Huading Nylon Announcement It is understood that in mid-December, not long ago, Huading Co., Ltd. issued an announcement stating that the company and its subsidiaries received a total of approximately 17.42 million yuan in various revenue-related government subsidies from April 1 to November 30, 2021, of which the subsidiary Tongtuo Technology received approximately 9.34 million yuan in subsidies. In July last year, Tongtuo was unfortunately defeated by the account blocking wave, with 54 stores blocked and more than 40 million yuan of funds frozen, which had an impact on the company's business development. The government's continuous funding has also alleviated its financial pressure and the negative impact of the account blocking to a certain extent. Although Amazon's unprecedented large-scale crackdown in 2021 dealt a heavy blow to many of the industry's top sellers, the government's support plans have also helped some companies gradually return to a stable development track. On the other hand, after experiencing the shock of account suspension, more and more cross-border companies have adjusted their strategies and integrated into the mainstream trend of compliant operations . Facts have proved that this trend will also bring broader opportunities for sellers. The cross-border compliance report is released, and standardized operations will bring more opportunities! It is learned that according to the 21st Century Business Herald, the Dubai World Expo Guangdong Week series of activities recently launched the "Global Emerging Market Cross-border E-commerce Exchange Conference". At the meeting, Guangdong Provincial Chamber of Commerce and Nanfang Finance Compliance Technology Research Institute jointly launched a cross-border e-commerce compliance research report . It is understood that based on the background of Amazon's account blocking wave, the report research team conducted nearly 4 months of follow-up research, corporate interviews, questionnaires, and expert consultations, and conducted in-depth interviews with cross-border e-commerce platforms, sellers and other practitioners. The results of a compliance awareness questionnaire survey distributed by the report's research team showed that nearly a quarter of the sellers interviewed said their business activities were affected by Amazon's store closures. The complicated international situation and increasingly tightened platform rules have made the business activities of sellers full of great instability. Therefore, the report pointed out that on the one hand, this has increased the compliance costs of cross-border operations, and on the other hand, it also foreshadows business opportunities after standardized operations. According to the report, the current development of cross-border e-commerce is releasing two important signals: The first is to operate in compliance with regulations and strengthen the study of platform rules and laws and regulations of various countries. The second is branded management and brand building can bring long-term benefits. The devastating wave of account bans inevitably caused many sellers to lose confidence in the industry, but market trends show that as long as sellers adhere to the main theme of compliance and branding, their development prospects in 2022 will remain stable and positive. With a growth rate of nearly 10 times in 5 years, Chinese sellers have become popular! At the Amazon Global Cross-Border Summit held recently, Amazon officially proposed three major strategic priorities that it will focus on in the future to fully assist cross-border companies in ushering in the era of global brands. ▲ The picture comes from the Internet
Amazon officially stated that although the crackdown on account blocking resulted in thousands of Chinese sellers' accounts being blocked, Chinese sellers' Amazon business generally maintained healthy growth in 2021. According to official data, the number of Amazon sellers in China achieved double-digit growth in 2021, and the number of Chinese sellers with sales of US$1 million or more increased by 50% year-on-year, among which the number of sellers reaching this sales for the first time increased by more than 20%. In other words, the large-scale account suspension has not had much impact on the sales contribution of Chinese sellers on Amazon, and the overall business growth has shown a stable upward trend. Cindy Tai, Vice President of Amazon's Global Sales in Asia, even pointed out that Amazon will give priority to cooperating with Chinese merchants. At present, Chinese sellers seem to be becoming the hot commodity that major cross-border e-commerce platforms are vying for. Data from Marketplace Pulse shows that after Walmart opened its market to international sellers in March, Chinese sellers accounted for 20% of the number of new sellers. On the Amazon platform, although the data has declined slightly, it still occupies an important market share. These data directly show that Chinese cross-border sellers are now flourishing in markets around the world, and the cross-border industry is radiating a different kind of vitality. According to the Ministry of Commerce, China's cross-border e-commerce has grown nearly 10 times in five years, and will continue to maintain double-digit growth in 2021, with exports hitting a new record high. ▲ The picture comes from the Internet
The RCEP policy officially came into effect on January 1, allowing some overseas companies to obtain preferential tariff rates under the agreement and enjoy policy dividends. It can be seen that 2022 is still a year full of vitality for sellers. Under the favorable factors of market potential, national policies and other factors, sellers must also stick to the bottom line of standardized operations to avoid losing everything due to short-term benefits.
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