Amazon Prime Day postponed, Canton Fair moved online, what should sellers do?

Amazon Prime Day postponed, Canton Fair moved online, what should sellers do?

The epidemic situation in the United States is severe, with the number of newly confirmed cases exceeding 30,000 for several consecutive days. Currently, the cumulative number of confirmed cases has reached more than 400,000. Amazon, as an American e-commerce giant, is naturally not immune.


At least 50 Amazon warehouses have workers infected


According to foreign media reports, Amazon has more than 50 US warehouses with cases of COVID-19 , and the tech giant is facing the difficult problem of how to deal with worker safety. Amazon initially said that employees who were diagnosed with the virus could get paid sick leave, but there has been a shortage of test kits in the United States, and Amazon has changed its policy in this regard. The previous promise has not been communicated to all warehouses, and Amazon employees are very angry about this.

 

As the pandemic continues to spread around the world, Amazon's orders have surged, and the safety risks of its workers have also increased. Surprisingly, after the outbreak in the United States, Amazon, known for its military-like delivery efficiency, was caught off guard, exposing various problems, such as some employees' lack of trust in it. Last week, a company memo seen by Vice News showed that Amazon executives were discussing how to discredit a worker who led a protest against the company's poor health protection for employees.


Currently, more than 50 of the more than 500 warehouses operated by Amazon in the United States have had cases of COVID-19, involving many regions including Florida and Michigan.


Amazon Prime Day postponed for a month


According to foreign media reports, due to the new coronavirus pandemic, Amazon's plan in 2020 is to postpone Amazon Prime Day from the normal July to at least August.


As we all know, this promotional festival specifically for Amazon Prime members has been going on for several years. It is held every year in the prime time period of mid-July. This year will be the first time that Primeday has been postponed.


It is reported that Amazon expects to lose $ 100 million in revenue due to the postponement of the event, and even $300 million in the worst case. The main reason is that many seasonal products have too much inventory and need to be sold at a large discount after the peak season.


For sellers, the biggest worry may be that with the postponement of Primeday, the resumption of FBA replenishment will be further delayed.


There is no need to worry about this. Although Amazon stated that the priority processing policy for essential goods will still apply after April 5, many sellers have been pleasantly surprised to find that some hot-selling products can be restocked recently!

However, judging from the feedback from sellers, most of the items that can be replenished now are hot-selling items. Although only some SKUs are available, this also shows that Amazon is gradually relaxing the threshold for third-party sellers to replenish stocks.


Let's talk about the postponement of Prime Day. It is not a bad thing. It is possible to create another Prime Day sales record by avoiding the low demand period of the epidemic and seizing the time when the epidemic situation improves and people start to buy goods in revenge. The most worthwhile thing for sellers to do at this time is not to rush to produce epidemic prevention products, but to calm down and select products for the peak season !


As this seller put it:

 

Speaking of product selection, affected by the epidemic, domestic and foreign product selection exhibitions have been cancelled or postponed. The Canton Fair is also confirmed not to be held on April 15, but will be postponed to mid-to-late June, and will be held online.

 

Even China's No. 1 exhibition has moved online. It is conceivable that under the epidemic, online product selection will become the mainstream. Speaking of this, Xiaozhi has to mention the cross-border product selection circle , which covers more than 20 categories such as epidemic prevention items, 3C, and indoor products. The prices are reasonable and the quality is reliable. Sellers can choose freely. In addition, sellers can also publish customized product requirements, and manufacturers will contact you as soon as possible, which can be called an online product selection artifact.



For suppliers, the benefits of joining the product selection circle are as follows:

 

The last phase of targeted exposure on official accounts has already begun. Sellers can click on 2020, and all the cross-border hot-selling products you want can be reviewed here.


Once launched, more than 10 sellers immediately contacted us to order goods. The effect was immediate and received unanimous praise from suppliers!








 

PS: The second phase of product promotion is ready. Suppliers who have not yet joined the circle need to hurry up, otherwise they will not be able to get a number.


Source: Cross-border Sellers Teahouse

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