Net1's performance hit a new high, and my brother-in-law's new policy will lead to a price war!

The annual "Black Friday Cyber ​​Monday" has come to an end. This year-end carnival can be said to have some people happy and some worried, but no matter what the sellers are like, my brother-in-law finally made a lot of money.

Sales hit a record high of $9.4 billion

According to foreign media reports, Amazon’s Cyber ​​Monday broke previous years’ sales records, becoming the shopping day with the highest sales in Amazon’s history!

According to data released by market research firm Adobe Analytics, U.S. Cyber ​​Monday shoppers spent a record $9.4 billion online in 2019, an increase of nearly 20% year-on-year!

I remember the Prime Day promotion in the middle of the year. Amazon News Center reported that sales during Prime Day exceeded the total of last year's Black Friday and Cyber ​​Monday, with more than 175 million items sold, a 75% increase over last year's sales. Among them, Amazon's third-party sellers generated sales of more than $2 billion!

My brother-in-law even went directly to the top of The Spheres, Amazon's new headquarters in downtown Seattle, and held up a "THANK YOU" sign to thank all Prime members and staff.

This time the Internet hit a new record high. I wonder how my brother-in-law will thank everyone?

Best Sellers on Net 1

According to Xiaokeai, Cyber ​​Monday was indeed more popular than Black Friday. Previously, many sellers were lamenting that Black Friday sales were declining instead of increasing, but on Cyber ​​Monday, sales were significantly improved. Sellers all lamented: This year’s sales boom was a little late… In short, whether there was a boom or not, it has become a thing of the past. The most important thing is to make timely adjustments and prepare for the next peak season!

According to Amazon officials, the best-selling categories on Cyber ​​Monday included toys, home furnishings, fashion and personal care.

Details are as follows:

  Launched the “Pricing Status” page

In addition to choosing products carefully, sellers also need to pay attention to Amazon's updated policies. It is understood that Amazon has recently made an important change to the shopping cart.

According to the announcement released by Amazon, Amazon launched the "Pricing Status" page in the Seller Center to make it easier for sellers to review and repair products that have lost the qualification to become recommended items in the shopping cart due to pricing issues.

The “Pricing Status” page has the following information:

Through this page, sellers can view the pricing of their products. When the price of a product is higher than the lowest price of a specific competitor, the "Add to Cart" button on the product page will be replaced with "View All Purchase Options." However, Amazon will provide sellers with a recommended price to help them determine a reasonable pricing range, and sellers can adjust the price according to the situation.

We know that the key factor affecting the shopping cart is price. The introduction of this policy, on the one hand, makes it easier for sellers to adjust their pricing strategies in a timely manner according to the situation of competitors, thereby improving the competitiveness of their products. On the other hand, it may also cause more outrageous price wars among sellers! After all, when sellers know that a certain price is competitive in the market, they are likely to sell at a low price in order to seize the market. Amazon can firmly lock in buyers through its price advantage and maintain its position as a giant in today's multi-platform competition.

For sellers, this policy has both advantages and disadvantages, but for my brother-in-law, it is all good.