2017VS2019, cross-border sellers have changed a lot!

There is only more than a month left before the Chinese New Year. Every year at the end of the year, people always tend to get lost in memories, such as the recently popular 2017 and 2019 comparison challenge.

Faced with this wave of screen swiping, everyone conducted deep reflection.

Today Tea Shopkeeper will tell you a story about an AliExpress seller who went from having nothing to having monthly sales of one million in just two years .

Xie Juanjuan had been trying various jobs for three years before graduation, but she didn't make much money. She had originally wanted to do something big in the capital, but she began to fall into distress.

On her way home from get off work in the evening, she looked at the night view from the overpass. She stared at the vehicles coming and going, thinking about her own bitter experiences, and suddenly felt a little sad and unwilling.

She returned to the rented apartment of a few square meters, sat down and checked her circle of friends. She saw a friend sharing a story about an AliExpress seller who had annual sales of tens of millions. She was moved!

So after tossing and turning all night, Juanjuan made a decision that could be said to have changed her life: to return to her hometown to do e-commerce.

Of course, Juanjuan’s decision to return home and start a business was not a spur-of-the-moment decision. Juanjuan’s home is in Yiwu, Zhejiang, a place where the wholesale and logistics industries are very developed.

She had the hard conditions to do e-commerce, but for her who had almost no e-commerce experience, e-commerce was an unfamiliar industry and she could only cross the river by feeling the stones.

Register an account and select products at the same time.

Juanjuan looked at many sources of goods and finally chose the clothing industry because clothing is a product with rigid demand.

Soon, Juanjuan found several suppliers who were willing to provide her with goods. Then Juanjuan chose a supplier with the lowest purchase price to cooperate with and ordered 300 down jackets at one time.

On September 21, 2017 (her birthday), she uploaded the link of her first down jacket on the AliExpress platform. After that, her main task every day was to photoshop and put the products on the shelves.

God helps those who work hard, and her efforts were rewarded a month later.

During those days, she sold several hundred down jackets in total, and almost all the stock she had in stock was sold out.

But the good times didn’t last long. Not long after, buyers began to ask for returns. Seeing the large number of return complaint orders, Juanjuan was dumbfounded! Her account was almost ruined!

Among these returned orders, 85% were about down jackets having quality problems such as multiple broken threads and hairiness.

Juanjuan suddenly woke up and realized that when she bought these down jackets, she didn't even think about checking the quality.

This negligence caused her to lose all her money, and all her savings from more than three years of hard work were wiped out.

But this time she did not choose to escape when she encountered difficulties as she did before. Although she suffered losses this time, she also realized the huge traffic of the platform and the fast sales of products, so she wanted to give it another try.

Since childhood, Juanjuan has always been a face-conscious person and seldom asks others for help, let alone borrowing money.

But when faced with something she longed to do, Juanjuan gave up these so-called "faces".

She started running around, found old friends and scraped together 50,000 yuan, and started her "entrepreneurship" journey again.

Having learned from the last lesson, Juanjuan became very cautious when purchasing the goods the second time.

In addition to learning about the supplier's reputation and qualifications through various online channels before purchasing the goods, she will even visit the supplier's factory to finally choose a reliable and affordable partner to purchase the goods.

She also negotiated with the supplier to purchase in small batches, which not only saved costs but more importantly, she also did not have to worry about inventory risks.

In view of the fact that the first mistake with a product caused huge losses for the entire store, Juanjuan later started to sell other clothing products and earn her own profits through product combinations.

Juanjuan divides the store’s merchandise into three categories: traffic-generating items, potential hit items, and profit items .

According to Juanjuan's original words, the traffic-generating style is to attract customers into the store with low prices.

Potential hot-selling products are my main products and the mainstay of my store’s performance.

A profitable model with good quality and high profit, the treasure of the store.

With such a combination and distribution, she started alone and in half a year, she formed a small team of 34 people, and the store's transaction volume exceeded 1 million.

Of course, as the number of orders increased, Xie Juanjuan was a little overwhelmed. She also began to expand her team, and a year later, the team grew to 5 people.

This year, whether it was the 328 promotion, Double 11, or even the just-concluded Black Friday and Cyber ​​Monday, Juanjuan and her team can be said to have achieved good results.

But Juanjuan was not proud of this. In her mind, she still remembered the lesson of the first time from time to time.

Juanjuan often says that you should wear shoes that fit your feet. Otherwise, if the shoes don’t fit your feet, it’s easy to lose them and end up with nothing to wear.

It is not shameful to fail repeatedly, but it is more admirable to keep fighting despite failure. Through hard work and learning, Juanjuan went from being confused and inferior in 2017 to being firm and confident in 2019 in just two years!