|
Less than a month after its launch, DeepSeek has set off a wave of AI application in various industries. According to incomplete statistics, more than 200 companies have announced their access to DeepSeek, including cloud computing technology giants such as Amazon and central enterprises in various fields such as finance. In this wave of AI technology, the cross-border e-commerce industry has become one of the most active application areas. In addition to cross-border sellers such as Daotong Technology, which has clearly stated that it has connected to DeepSeek, Yiwu merchants, known as the "cross-border weathervane", have also followed the trend and used this "new weapon" to find new ways to go overseas. Under the wave of technological innovation triggered by DeepSeek, overseas sellers from Yiwu, Zhejiang took the lead in responding. It is learned that recently, topics such as #Yiwu boss uses DeepSeek to sell goods across borders# and #Yiwu boss uses DeepSeek to sell small commodities short# have become hot searches. According to media reports, a lady boss of Yiwu International Trade City in Zhejiang Province posted a video of several tens of seconds in a foreign language on an overseas platform, which won the favor of many overseas consumers. In the video, the lady boss introduced her products in fluent Arabic. The video with the highest traffic reached 54,000 views , bringing in a large number of orders and multinational customers. But in fact, the video is based on a recording of the boss lady saying "12345" , and is an "AI virtual video" made by combining the foreign language copy generated by DeepSeek with the AI applet. In addition to the Arabic video, the boss lady also generated product promotion videos in multiple languages such as Spanish and Romanian, which have been viewed more than 1,000 times on the platform. It is understood that the boss lady has been engaged in cross-border trade of socks for more than ten years, and currently sells 20 million pairs of socks to the Middle East, Africa, South America and other regions every year. In the past, she usually spent several hours on content creation when making product promotion videos, but the combination of DeepSeek and AI programs shortened the process to less than 10 minutes, maximizing its benefits. Another cross-border seller who is also located in Yiwu, Zhejiang and mainly sells toys, had a similar experience. When ChatGPT became popular last year, this toy seller began to use AI technology to make foreign language videos to promote her products on overseas platforms, attracting a group of overseas customers. After DeepSeek was launched this year, she quickly applied it to the production of product promotion videos and the analysis of local Middle Eastern customer preferences , thereby improving the conversion rate of orders. It is worth mentioning that although these Yiwu sellers also encountered challenges when using DeepSeek to generate foreign language copy, such as the generated solutions were not satisfactory and the descriptions were not accurate enough, they still need to explore and adjust in actual use, but overall, the emergence of DeepSeek has alleviated the language barrier problem that is most troubling to some extent for some cross-border sellers. Judging from the feedback from the industry, some sellers expressed their admiration for the "magic" of AI application scenarios after watching these foreign language videos. At the same time, some sellers also analyzed that DeepSeek may become one of the core competitive advantages of "Made in China" going global in the future. In the previous article about DeepSeek, a related opinion survey was launched. Data shows that among the 1,716 sellers surveyed, nearly 90% believe that DeepSeek will be widely used in the cross-border e-commerce field in the future. At present, in addition to the Yiwu sellers mentioned above, many people in the industry have also begun to try to use DeepSeek to solve practical operational problems. In terms of improving the efficiency of intelligent customer service , a cross-border e-commerce platform has applied DeepSeek to various core links of foreign trade business, and launched an "AI business assistant" that can efficiently respond to customer inquiries based on market insights and merchant product conditions. According to industry sources, a major machinery seller received a large order of US$20 million (approximately RMB 145 million) from Saudi Arabia through the AI function of the platform. In terms of content generation and optimization , some sellers not only generate product titles, five-point descriptions, etc. through DeepSeek, but also use it to write scenario-based short video scripts and generate promotional videos. The Yiwu merchant mentioned above is the most popular example. In addition, DeepSeek can also empower cross-border e-commerce operation processes to a certain extent in terms of data-driven product selection decisions, market trend forecasting, localized precision marketing, and supply chain and logistics management. However, it is worth mentioning that compared with the previous ChatGPT, which had many big sellers announcing their access after its launch, the cross-border sellers that sparked this DeepSeek application and discussion craze are mostly from small and medium-sized enterprises . Further analysis of the reasons shows that, on the one hand, DeepSeek and ChatGPT have slightly different functional focuses and scenario applications in the field of cross-border e-commerce ; on the other hand, DeepSeek, known for its extreme cost-effectiveness and open source strategy, is bringing about industry changes. In other words, through open source strategies and technology accessibility, DeepSeek is bridging the technological gap between small and medium-sized enterprises and giants. Although ChatGPT has launched a free registration search function in some regions in the past, advanced functions (such as online search and professional models) require subscription or API payment, which is relatively costly. DeepSeek, on the other hand, provides basic functions for free and does not require registration, which lowers the usage threshold for small and medium-sized sellers. From this point of view, what DeepSeek brings is not a simple tool upgrade, but a paradigm revolution in cross-border e-commerce. However, sellers in the industry also need to be aware that the real moat is always built on the integration of "AI efficiency + manual decision-making". According to many sellers’ actual operation cases, asking questions to DeepSeek requires clear instructions, such as setting identity, conditions, etc. Currently, the website has been connected to DeepSeek and provides a variety of popular instructions. Through this tool, users can find the corresponding demand instructions, complete tasks such as listing copy generation, five-point description optimization, and stimulating TikTok video creativity, thereby improving operational efficiency. 【Copy the link to the web page to open the collection: https://www..com/deepseek 】 In this efficiency revolution, only by avoiding blindly following the trend and deepening vertical scenarios can we move forward steadily in the wave. What do you think about this? Welcome to discuss in the comment area~
|
