Many Amazon stores are closed and the company is going out of business!

In recent years, competition in the cleaning appliance market has become increasingly fierce, with price wars, technological disputes, and increasing brand concentration becoming almost the norm. The market is also undergoing a rapid reshuffle, with many brands that rose to prominence with early dividends now falling one after another in the wave of fading popularity, which is very regrettable.

Recently, another well-known Amazon cleaning appliance brand seemed to have major operational problems, and even the company status showed as "closed".

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It is learned that Suzhou Womow Intelligent Technology Co., Ltd., the company that owns Amazon's well-known cleaning appliance brand Womow, was recently shown as "closed" in multiple corporate credit inquiry systems.

On Amazon, all products in Womow’s store are marked “Currently unavailable,” including product links that once accumulated numerous reviews, which are now shown as unavailable for sale. This seems to mean that the brand’s store has basically ceased operations.

Coincidentally, on Walmart’s platform, Womow’s product links have also been removed, showing “out of stock.” In the domestic market, Womow’s Tmall flagship store has also quietly disappeared, and no relevant information can be found.

So far, Womow has not made any official explanation for the specific reasons for the sudden cessation of operations. However, some industry insiders analyzed that it may be closely related to the cruel reality of competition in the smart cleaning industry.

It is learned that in recent years, the competition in the smart cleaning industry has become increasingly fierce, and the "rolling" situation has become the norm. In the past, price wars and product differentiation were the main battlefields for corporate competition, but now, as the market gradually shows the hidden worries of homogeneity, most companies are still stuck in the refinement of product functions, and disruptive innovation has been slow to appear.

Under such circumstances, many companies have fallen into an awkward situation: although they can meet consumer demand by refining their products in the short term, it is difficult to fundamentally break through the market bottleneck and break the competitive deadlock.

At the same time, the degree of internal competition among leading manufacturers is gradually intensifying. While a series of marketing combinations such as "competing in technology, rushing to high-end, and focusing on marketing" have pushed the competition for market share to become increasingly fierce, it has also made the survival space of small and medium-sized enterprises increasingly narrow.

For brands like Womow, if they cannot find a way out of the industry's "volleyball" and simply rely on traditional competition models and product innovation, they may find it difficult to gain a foothold in this increasingly fierce market competition and may eventually be eliminated. [ Opening up a new blue ocean track, a full-link practical guide for new sellers in the POD model to start efficiently, all at the 2.26 Xiamen Cross-border POD Seller Seminar! ]

Public information shows that WOMOW is one of the earliest brands to enter the floor cleaning machine market in China. The company's product line covers smart floor cleaning machines, fabric cleaning machines, mite removers, cordless vacuum cleaners, etc., and its sales network covers more than 20 countries and regions including China, the United States, Japan, and Germany.

However, with the intensification of industry competition, the rise of emerging brands and the continuous changes in market demand, WOMOW's market share has gradually shrunk.

A similar situation also happened to the cleaning appliance brand ROIDMI, which announced in December 2024 that it would suddenly cease operations, and all sales on its Amazon store would be stopped, and after-sales services would also come to an end on January 15, 2025.

ROIDMI said in the notice that its goal has always been to provide users with the best products and services, but the current business environment and company resources no longer allow it to continue operating in the way customers expect.

It can be seen that with the intensification of industry reshuffle, the competitive environment in the smart cleaning industry is becoming more complex and severe.

Earlier, it was mentioned in the article that the industry reshuffle has already affected a number of former "star companies". On July 30, 2024, BoLe Robotics, a veteran company that once occupied a place in the field of smart cleaning, announced bankruptcy and reorganization; and Zhuiguang Robotics, a young and promising brand, also failed to escape the impact of the crisis. Negative news continued, and labels such as equity freezing and restrictions on high consumption made people sigh at the cruelty of the market.

At the same time, leading brands such as robot vacuum cleaner giants Roborock and Ecovacs are also facing multiple growth concerns.

According to its third quarter financial report for 2024, Stone Technology's net profit attributable to the parent company was 350 million yuan, a year-on-year decrease of 43%, while Ecovacs' performance was even more sluggish, with a net profit attributable to the parent company of only 6.04 million yuan, a year-on-year decrease of 69%. After the results were released, the market value of the two companies suffered a significant decline, with Stone Technology falling by 30% at one point and Ecovacs' maximum decline reaching 10%.

In such a market environment, the incremental space left for players is becoming increasingly limited. Many established companies have to re-examine their strategies, and transformation has become a choice they have to face.

As an extension of home smart products in outdoor scenarios, garden robots naturally become the best choice to open up a new growth curve - if you are eager to fight indoors, then go outdoors.

According to data from Vision Research and Maximize Market Research, North America will account for 36% of the lawn mower robot market in 2023, followed by Europe with 30% and Asia Pacific with 24%. In terms of market penetration, although North America currently accounts for less than 5%, the penetration rate in Northern Europe is as high as 60%, and the Southern European market is between 15-30%.

Grand View Research predicts that the global lawn mowing robot market size is expected to climb to US$3.5 billion in 2026, with a compound annual growth rate of 12%.

Because of this, many old companies, such as Ecovacs and Dreame, have entered this "small and beautiful" market segment.

At present, the shipment volume of Dreame's lawn mower robots has exceeded 100,000. At the same time, according to Ecovacs' financial report for the first half of 2024, its lawn mower robot category has driven Ecovacs' lawn mower robot revenue and sales in overseas markets to grow by 185.9% and 252.1% year-on-year through new product iterations, expanded gears and channel coverage.

These figures undoubtedly add more confidence to the future of the smart lawn mowing robot market and also indicate that this segment is ushering in a new wave of growth.

Therefore, in the future, companies will either find new growth drivers through continuous innovation and breakthroughs, or end up being swallowed up by the rolling tide of the market like those once brilliant brands. [ Opening up a new blue ocean track, a full-link practical guide for new sellers in the POD model to start efficiently, all at the 2.26 Xiamen Cross-border POD Seller Seminar! ]