Anker spends nearly one million yuan to recruit employees! Salaries surge 75%, SHEIN takes nearly a thousand jobs

The Spring Festival holiday is fleeting, and it is time for seasonal expansion after the New Year in all walks of life. Looking back at the cross-border industry recruitment situation in 2022, the structural contradictions of "difficult employment" and "difficult recruitment" coexisted throughout the year. Now that the tug-of-war in the new year has begun, will the cross-border job search market be full of spring flowers or still be cold and windy?

Looking at the top sellers who are the trendsetters of the industry, the battle for talent at the beginning of the year is already brewing.

Data from recruitment websites show that Anker Innovations is currently recruiting over 600 positions, covering multi-site operation specialists such as Amazon, brand independent sites, and TikTok, in Shenzhen, Changsha, Guangzhou, Suzhou and other regions. According to public recruitment information, Anker's average monthly salary is about 26.6k, and the salary range is between 3k and 50k. Among them, the positions with monthly salaries of 20k to 30k and 30k to 50k are the most, accounting for 38.3% and 39.7% respectively.

▲ The picture comes from Zhiyouji

As a leading 3C export company, Anker has always adhered to the route of focusing on technology research and development and independent innovation, and for this reason it attaches great importance to talent training. As of the first half of 2022, its R&D expenses increased by 37.47% year-on-year, mainly due to the increase in the number of R&D personnel, which led to an increase in wages and salaries. From the recruitment positions it has released, it can also be seen that there is a strong demand for related technical development talents, and the salary and benefits are also very good. For example, the monthly salary of the APP R&D director is about 50k~70k, and the annual salary is up to 840,000.

It is worth noting that Anker has been continuously strengthening its strategic investment in independent sites in recent years in order to seek a diversified layout. Currently, its recruitment positions include a large number of independent site-related positions, and the salary packages offered are also relatively generous. Among them, the independent site optimization manager position offers a basic salary of 20k~40k.

In addition to Anker, fast fashion unicorn SHEIN is also actively recruiting. Currently, SHEIN has released more than 800 job openings, covering a large number of functions such as technology, manufacturing, products, operations, and supply chain, among which technical talents are in the greatest demand.

▲ The picture comes from Boss Zhipin

SHEIN has been surging forward, and its GMV exceeded 16 billion US dollars in the first half of 2022. However, behind the impressive performance, SHEIN is also troubled by problems such as slowing growth and pressure on profits. Facing multiple challenges, SHEIN is also constantly adjusting its model and transforming its business, which cannot be separated from the support of a large talent base. In 2022, SHEIN's recruitment demand increased by 38% year-on-year, and the average salary increased by 75% compared with the previous year.

In addition, many cross-border online retailers are also in a talent war, such as SD Times, which has 98 hot positions, Yibai Network, which has 232 positions, and Lege, which has released 219 positions. However, some online retailers with poor performance have not recruited aggressively, such as Youkeshu and Paton, which have only one position, and Jiazhilian, which has only released 4 positions.

In the context of global economic headwinds, layoffs, recruitment cuts and downsizing have become a major trend recently. However, precisely because of this, the precise recruitment and training of talents is particularly important. Faced with the increasing uncertainty in the future, big sellers with stable performance growth have focused more on attracting outstanding talents in order to seek long-term development.

Compared with the aggressive talent recruitment war of the top retailers, the recruitment plans of small and medium-sized cross-border enterprises are more conservative.

According to Zhiyouji data, the demand for Amazon operations positions in 2022 has dropped by 70% compared to 2021, and the average salary has also dropped by 13% compared to the previous year. The overall recruitment market trend has obviously cooled down compared to previous years.

The root cause is that the macroeconomic recession, sluggish overseas consumption and other rounds of shocks have posed challenges to cross-border sales. Many cross-border companies have laid off employees and reduced recruitment to reduce costs and increase efficiency. The survey found that as of November 2022, nearly 60% of cross-border companies had laid off employees, of which nearly 30% had carried out large-scale layoffs.

Now we are entering 2023, which is the season with the most frequent personnel flow. However, given the current environment, many cross-border practitioners are not optimistic:

"There are four or five job seekers, but only one recruiter. It's difficult."

“There’s a lot less hiring going on now. The first half of 21 was pretty crazy.”

"Some companies are recruiting, but whether or not to hire is a problem. Many of them are just a cover."

Some sellers said that in fact the demand for recruitment has always existed, but the requirements for talents are getting higher and higher, so it is becoming more and more difficult for many people to find jobs.

At the same time, the reduction of salary and benefits has also become a general trend. Many sellers reported that their commissions were cut as soon as 2023 started. The reason behind this is that Amazon has once again adjusted its FBA policy, and many costs such as warehousing and inventory removal have increased, which has eroded profits and further compressed the commissions of operators.

At the beginning of 2023, what is your attitude towards the current cross-border employment environment? Feel free to vote or share in the comments section~