Amazon ranking drop remedies

Amazon ranking drop remedies


1. Reasons for the decline in ranking

  1. Insufficient inventory

    • Inventory affects product rankings. Lack of inventory will lead to out-of-stock situations, resulting in poor buyer experience and reduced weight and ranking.

  2. Keyword changes

    • Keywords affect weight ranking, and their changes will cause the original keyword search rate to decrease, thereby reducing sales and ranking.

  3. Amazon Algorithm Adjustment

    • Adjustments to the Amazon algorithm may result in a decrease in product weight, sales, and ranking.


II. Remedial Measures

  1. Out of stock situation

    • Replenish inventory in time to ensure normal supply.

    • To restore product weight, you can optimize search engines, increase CPC advertising investment, participate in flash sales, etc. You can also summarize and analyze sales, pay attention to industry trends, and establish a stable supply chain.

  2. Keyword changes

    • First determine whether the keywords have really changed by comparing click-through rates, referring to search bar keywords, analyzing competitor listings, and using keyword tools.

    • If there are changes, change the keywords and conduct more reviews, and be careful to avoid negative reviews affecting the results. Do more keyword research on a daily basis.

  3. Amazon algorithm adjustments

    • You can conduct a small amount of evaluation, start automatic bidding advertising, participate in on-site flash sales, and promote your store in multiple ways. You should observe market changes and optimize listings in a timely manner, but do not modify them frequently. Do not modify them unless necessary after they are ranked high.

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