This is how Amazon stands out from the competition

“Know yourself and your enemy, and you will never be defeated in a hundred battles.” If you want to stand out from the competition and win the buy box, you should create a competitive advantage for your product. Before that, you must conduct a comprehensive analysis of Amazon’s competitors.

Find and define your competitors

The first step in creating an Amazon competitor analysis is to understand who your main competitors are and how many there are. You should avoid selling products that top brands are selling because it will be challenging to compete with them with limited resources because mainstream brands can offer better prices and discounts.

Additionally, you should avoid selling products that are already sold by many sellers unless you are confident that your product can beat your competitors with a competitive advantage. For example, you can offer high-quality products or faster order delivery to attract customers.

Monitor your competitors' every move

You should keep a close eye on your competitors so you can analyze their websites and products and counter their promotions with your own marketing strategies.

Pay special attention to the following key aspects:

1. Listing quality

Your product listing is your storefront on Amazon, and the quality of your listing is one of the key factors that influence buyers’ purchasing decisions. Therefore, your product page must contain information that caters to your current and potential customers, so the more detailed your product page is, the more likely it is to increase your sales. You should pay close attention to your competitors’ product listings so that you can discover their strengths and weaknesses.

Generally speaking, a product listing should include the product name, product features, product description, product questions and answers, and product images. Amazon listing optimization has a great impact on your ranking and conversion rate, so make sure your listing has enough information to make your product more attractive to your potential customers.

2. Product review

Every seller has great confidence in his or her products, but product reviews often reflect the true quality of the products and have now become an important part of revealing the weaknesses of competitors' products.

Here are the 4 main points of a product review:

●What is the biggest problem with the product?

●How do your competitors solve these problems?

●What do competitors like about their products? How can you emulate that?

If you could copy your competitors, is there any way you could improve your product? If not, what is your product’s unique selling point?

3. Pricing

Price is an important factor in winning the buy box and in buyers’ purchasing decisions. Offering a lower price is usually more attractive, but the lower the price, the lower the profit margin. In order to stay competitive, sellers must constantly change the price of their products manually or automatically.

4. Social Media

Since Amazon sellers have limited interaction with buyers on Amazon, many sellers like to promote their products on social channels outside of Amazon and drive external traffic to Amazon. In this way, you can analyze how your competitors communicate with customers through social media and identify their social media strategies. Then, you can copy their methods and start driving external traffic to your Amazon sales.

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