Cutting excess inventory and subletting large warehouses! What signal is Amazon sending?

Cutting excess inventory and subletting large warehouses! What signal is Amazon sending?


It is learned that according to foreign media reports, Amazon held its annual shareholders' meeting on May 25th local time. The new CEO Andy Jassy attended the meeting. This was his first time attending the shareholders' meeting since he replaced Bezos as Amazon CEO in July last year.

 

"We have effectively reduced our cost structure and I am very confident that we can get back on track after these two unusual years," Jassy told shareholders at the meeting.

 

The picture comes from the US Consumer News and Business Channel (CNBC)

2022 is a year full of ups and downs for Amazon. The global epidemic and the war between Russia and Ukraine have made the supply chain tense. Coupled with inflation, overstocking and other reasons, Amazon suffered billions of dollars in losses in the first quarter. Jassy took over Amazon during such a turbulent period. He claimed that Amazon will focus on returning to a " healthy level of profitability ."


So what will Amazon do to get back to its previous levels?


01
Amazon to take steps to return to profitability


1. Cut down on redundant warehouses and reduce excess facilities

In the past two years, in order to meet logistics needs, Amazon has doubled the warehouse area built in the past 25 years. However, the platform's retail sales have grown slowly this year, and the actual utilization rate is insufficient, so the huge warehouse area has become a burden for Amazon.


Jassy said at the shareholders' meeting that management is taking a series of measures. For markets that do not need expansion, the company will suspend warehouse construction plans, sublease some excess warehouses, and will not renew leases in some places after the lease period expires.


It is learned that Amazon will sublease at least 10 million square feet of warehouse space .


2. Increase delivery costs and transfer losses


On April 28, Amazon announced that it would add a 5% fuel and inflation surcharge to the delivery fees of third-party sellers in the United States. Combined with the increase in delivery rates in February, FBA prices have increased twice in less than half a year .


This move is considered a means for Amazon to transfer some of its losses. In this regard, Jassy explained: "We did not make this decision lightly, and we also hate to increase the costs of sellers."

3. Veto all social issue initiatives

At the shareholder meeting, Amazon investors voted against 15 proposals on worker safety, wage rates, the use of facial recognition technology, worker unionization, and climate change.

Previously, Amazon's obstruction of the establishment of labor unions and the high rate of driver injuries caused a lot of trouble, and even confronted the White House. In the United States, labor unions are a double-edged sword for companies . If they are not handled properly, large companies will gradually be dragged down by frequent labor movements. The bankruptcy of General Motors is a typical case.

Amazon is currently in a critical period of reform and will be more cautious in dealing with social issues such as labor rights.

0 2

How do Amazon’s changes affect sellers?

Amazon has changed from its wild expansion to conservative contraction, with a 360-degree change in its business direction. This will have a significant impact on the future development of the platform, and sellers naturally cannot stay out of it. Here are the following impacts:

1. Logistics costs are rising, but it is difficult to raise product prices

Today, more than 90% of sellers on the Amazon platform provide Prime services. Amazon's practice of increasing FBA logistics fees is undoubtedly another heavy blow to platform sellers. Many Amazon sellers are quite indignant about this. Due to the accumulated competition on the platform and serious internal circulation, the already meager profits can no longer bear any cost increases. The only measure they can take is to raise prices to protect their capital, but they may still have to face a fight with some "crazy" peers.

The picture comes from Zhiwubuyan

Some pessimists believe that if Amazon's revenue is not good in the second half of the year, delivery fees will most likely increase, and it will be a question whether it can hold on. Facing the dual pressures of the platform and competitors, the situation of sellers is not optimistic.

2. Can the reduced warehouse capacity still withstand peak season demand?

Recently, there have been reports that Amazon warehouses in many locations have been overwhelmed, and many sellers have said in social media and forums that their goods have been delayed or even lost. Many sellers have also expressed confusion: "Why are there warehouses overwhelmed during the off-season?"

The picture comes from the seller group

According to people familiar with the matter, the reason for the warehouse explosion was that some overseas warehouse service providers and truck drivers, in pursuit of huge profits, sent all Amazon goods from some remote areas to warehouses that are closer , causing several large warehouses to be overcrowded.

The picture comes from Zhiwubuyan

Although the main reason for the warehouse explosion this time was the uneven distribution of goods, it also makes people wonder: if this is the case even in the off-season, if similar unexpected situations occur during promotional peak seasons such as Prime Day, can Amazon's reduced storage capacity cope with various variables? Can the product listing time still be guaranteed?

Editor's note: No company can guarantee that it will always be successful and profitable. Amazon no longer has the advantages it had during its peak period. Its development may slow down or even stagnate in the next few years. As various emerging platforms begin to emerge, sellers must be prepared and fully prepared to welcome the arrival of the multi-platform era of cross-border e-commerce.


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