|
Everyone has their days of storms and heavy rains, but wait until the clouds clear to reveal the bright moon. It is learned that with the advent of the post-epidemic era, the e-commerce online shopping boom brought about by the early stage of the epidemic is fading, and the order volume of many cross-border e-commerce platforms has shown a downward trend. However, Amazon, as a unicorn of cross-border e-commerce platforms, has gone against the trend and achieved a year-on-year growth of 10% in order volume. In this regard, at the annual shareholders' meeting held recently, Amazon's new CEO Andy Jassy also stated that as the online shopping craze subsides and consumer demand weakens, Amazon is confident that it can control costs and restore its retail business to a healthy profit level. In addition, after several turbulences, some sellers who experienced the "baptism" of last year's account closure wave seem to have found a track to return to normal profit levels. By reducing its scale and adjusting its layout, Youkeshu’s operations have become stable! It is learned that recently, Tianze Information, the parent company of Shenzhen Youkeshu, issued an announcement regarding its reply to the Shenzhen Stock Exchange's annual report inquiry letter. ▲ The picture comes from Tianze Information Announcement In the announcement, Tianze Information stated that due to factors such as the epidemic in 2020, the huge development potential of the cross-border e-commerce export industry was stimulated, and many companies in the industry achieved rapid development. In order to prevent out-of-stock situations, Youkeshu, a subsidiary of Tianze Information, has been stocking up a lot since the second half of 2020. However, since the second quarter of 2021, the policy environment of the Amazon platform has changed, and a large number of Youkeshu stores have been closed, a large amount of inventory has become unsalable, and its performance has suffered a serious impact. Cross-border navigation , like 8 ▲ Video account focuses on cross-border navigation
It is learned that in order to cope with operating losses, Youkeshu has taken a series of measures to actively rectify: 1. Clear inventory at low prices in offline channels to recover cash flow After the account closures, many cross-border companies tended to choose low-price promotions and other methods to quickly clear inventory in order to speed up capital recovery, resulting in an increasingly fierce overall competition environment. In order to reduce inventory management costs and recover cash flow as soon as possible, Youkeshu also continued to clear inventory in the past and was forced to sell at low prices through offline channels. 2. Effectively reduce the scale of operations and management costs The announcement shows that the number of Youkeshu employees has been reduced from more than 3,000 in December 2020 to more than 500 in March 2022; the number of leased offices has been reduced from 24 in December 2020 to 4 in March 2022. After effective reduction, the current business scale of Youkeshu has matched the scale of revenue. 3. Adjust business strategy and promote multi-platform layout While Youkeshu continues to rely on platforms such as Amazon to focus on the mainstream markets in Europe and the United States and strive to restore the competitive advantages of its original main platforms, it is also deepening its presence on other platforms such as Shopee, continuously exploring blue ocean markets such as Southeast Asia and emerging platform businesses, striving to increase the diversity of operating platforms and regions, and working hard to reduce the adverse effects of changes in the policy environment of platforms such as Amazon on the company's subsequent operations. In this regard, Tianze Information also stated that after the recent continuous reduction in business scale and adjustment of business layout, the business operations of Youkeshu's cross-border e-commerce business have stabilized in 2022.
In addition, Tianze Information also disclosed the specific sources of Youkeshu’s revenue in the announcement. The main platform revenue was disclosed, and Amazon accounted for more than 30%! It is understood that in 2020, the top five platforms in terms of Youkeshu's cross-border e-commerce business revenue were Amazon, AliExpress, Wish, Shopify and eBay. In 2021, the revenue share of Walmart and Shopee surpassed Shopify and eBay. ▲ The picture comes from Tianze Information Announcement Among them, for three consecutive years, the Amazon platform has had the highest revenue share. It is learned that during the reporting period of the first quarter of 2022, Youkeshu's parent company Tianze Information achieved operating income of 230 million yuan , a decrease of 71.13% from the same period last year ; the net profit attributable to shareholders of the listed company was -0.27 billion yuan , a decrease of 13.96% from the same period last year . ▲ The picture comes from Tianze Information Announcement In its announcement in response to the Shenzhen Stock Exchange, Tianze Information mentioned that due to the continued influence of changes in the policy environment of the Amazon platform and fierce competition in the European and American markets, the scale of the company's cross-border e-commerce business in 2022 has shrunk compared with the same period, but the net cash flow generated by the company's overall operating activities in the first quarter of 2022 has turned from negative to positive, an increase of 104.66% compared with the same period, and the operating income in the second quarter has shown signs of stopping the decline. In addition, based on the current situation and judgment of the future industry, Tianze Information also gave forecasts for operating costs and gross profit margins from 2022 to 2026, indicating that future performance will continue to grow steadily. ▲ The picture comes from Tianze Information Announcement As of now, the development of Youkeshu’s cross-border e-commerce business still faces many challenges, such as an unstable international political environment and the continued recurrence of the COVID-19 pandemic . There is still a risk of fluctuations or even decline in the short term. However, it is worth noting that although the cross-border e-commerce business has been hit hard, Tianze Information still stated that the company's strategy and determination to focus on cross-border exports and strengthen its main e-commerce business remain unchanged. It will continue to expand the sales radius, improve channel coverage and stability, and reduce the risk of declining operating performance. It is learned that as the epidemic battle line gradually lengthens, the e-commerce bonus effect brought by the epidemic is slowly fading, and more and more cross-border sellers are beginning to seek transformation. Among them, the small and beautiful branded boutique operation route and the multi-platform layout to cure Amazon dependence have become the two major trends in the current seller transformation. Data shows that the number of Chinese sellers who have completed brand registration on Amazon has increased 40 times in the past four years. At the same time, the growth rate of Chinese sellers in the Amazon market has also slowed down, and many Chinese sellers who have been banned by Amazon have turned to independent sites and third-party platforms such as Walmart. ▲ The picture comes from the Internet As Hugo said: Chance is undisciplined. Although the road to transformation is full of thorns, in the tide of the cross-border e-commerce era, cross-border sellers who can explore industry dynamics, adapt to the trend of going overseas, and constantly improve and adjust their business will have a better chance of overcoming the current transformation pain period, breaking the growth bottleneck, and becoming the ultimate winners. What do you think about this? Welcome to discuss in the comment area~ |
