Click-through rate soars! Amazon's new brand advertising policy

Amazon announced: After May 31st

No ads using custom images

Will not be delivered

No impressions will be received

Previously, Amazon announced that all new and edited product collection ads require custom images.

Especially after May 31, this requirement becomes a hard requirement. Advertising without customized images will not be allowed and will not have any display volume.

In the past advertising campaigns for brand promotion product sets, many pictures in sellers’ ads were directly borrowed from product pictures.

Although convenient, it is obvious that such ads lack appeal and it is difficult to have high click-through rates and brand search volumes.

Let's compare a group of ads and it becomes clear at a glance:

As you can see, after adding custom images, the attractiveness of the ad has increased significantly!

According to statistics: Brand promotion ads with brand creativity (such as customized images) have an average click-through rate that is 50% higher, and brand search volume that is more than 60% higher.

Sharpening the knife does not delay the chopping of wood. Everyone knows how important "traffic" is to Amazon sellers. This is also true for the big sellers group.

“Does the brand advertising product set need to use the white definition format?”

“How effective is this ad?”

"I haven't used it yet, I'm also waiting for a big guy who has used it"

Therefore, although the new advertising policy is a mandatory requirement, it is beneficial to sellers rather than harmful.

It’s almost the end of the month, so all the big sellers should start preparing early.

But how to customize the pictures?

Amazon can only give you one way at best, and the actual click-through rate depends on the attractiveness of your own custom pictures.

Next, I will teach you a few tricks to customize image templates that work every time:

1. Add one or more usage scenarios

Put the product in the life scene of consumer demand, and focus on the theme of "Palace Intrigue". It will resonate with consumers and arouse users' imagination of the future usage scenarios of the product!

2. Reflect representative groups and their usage experience

Using the common user groups of the product as the theme of the picture can subtly draw users in. If the model has a relaxed and happy expression, the effect will be better.

3. AI Image Generator

Due to the length of the article, the article is relatively brief. If you are interested, you can attend the year-end class held by Alice on its 12th anniversary to learn more dry goods:

In addition to the above advertising image techniques, there are several very important sections:

1. Amazon's new algorithm section (including COSMO, Creator Connection, and keyword homepage tips)

2. Tips for preparing for Amazon’s mid-year promotion, Prime Day

3. Internet celebrity platforms (Walmart and TK) sell sharing sections

Last year, we held a class in Shenzhen, and everyone gave very good feedback. Many sellers in East China are calling for a class in East China. As COSMO is being updated, the algorithm of the entire platform will be upgraded. Alice will use the results of our account test and 12 years of Amazon experience to give everyone a class.

The location was chosen in Suzhou, a water town in the south of the Yangtze River!

Ticket types: Audience, SVIP, VIP.

●VIP is equivalent to the inner field position, the screen and sound are clearer;

● Audience tickets are of the experience type and are in the back area of ​​the venue;

● SVIP is located in the front row area, with name tags, learning manuals and tables. In addition to the superior location, it also includes a big selling lunch the next day, where members of the Nebula Club big selling circle will enjoy lunch together. It is suitable for sellers who want to obtain high-quality resources in addition to learning.