No solution! Behind this illegal account suspension is a big change

Recently, a large number of accounts have been banned due to variant violations

In addition to deterring and rectifying irregular behavior

There is another very important role

It is to pave the way for new algorithms

Amazon will usher in the AI ​​era!

The scope of this violation, the severity of the punishment, and the length of time it lasted all took the sellers by surprise.

The entire Internet was in an uproar overnight, and Agreement Three, account penalties, and even historical violation records were dug up.

Although Amazon has not yet announced the number of accounts that have been punished, judging from the feedback from service providers, the severity of this violation is far higher than sellers expected.

However, in addition to eliminating the opportunistic behavior of some sellers, the biggest purpose of this rectification is actually to prepare for the new AI algorithm COSMO.

As mentioned in the previous article "Another new charge! Amazon is secretly eliminating a group of sellers", the COSMO algorithm achieves accurate recommendations through big data calculations and user attribute analysis.

The precision can be narrowed down to different sub-body of the product. So, when your listing has other variations besides size, it means that this listing will generate a lot of entrance traffic that should not have.

In this era where traffic is king, Amazon absolutely cannot tolerate such violations, so it will focus on rectifying them before COSMO is widely used.

Amazon has made such a big fanfare to pave the way for the new algorithm, and even took such a heavy blow to sellers. It is easy to imagine how important the new algorithm is to Amazon.

The core of future exposure, recommendation, and advertising flow will all be in the new algorithm. That’s why I used the word “big change” in the title, it’s no exaggeration.

It turns out that Amazon's move this time was very effective.

"I don't dare to try it. I can ask the customer service first. I don't dare to merge it."

“The implementation of Cosmo is also a major reason

Later, we will open traffic entrances for each sub-body. If you have many sub-bodies and they are not compliant, it will be unfair to those who are compliant. "

"We are still catching them. I guess it will be like this in the future."

I don’t know if you have noticed that today’s author is not my clone, but me.

Actually, I just want to express my opinion and give you some direction at this time when sellers are struggling and facing difficulties.

This year marks my 12th year at Amazon. It can be said that I have devoted my emotions and youth to Amazon.

The experiences and difficulties in the past 12 years are the most precious wealth in my life. In order to make these wealth more valuable, I founded Xingyun Club, Dama Group, etc., and used my own strength to shine in the cross-border circle.

I hope that because of my presence, more and more people will have fewer stumbling blocks and more steps on the road to Amazon.

So when I saw that many sellers began to back off and get lost due to various operations of Amazon recently, I was ready to stand up and use this article to give everyone some hope.

Last year, an accidental opportunity in Shenzhen made the "Mid-Year Class" very popular among students. Friends who participated last year gave it high praise. And they all requested to hold another one in East China.

So this year, at a critical juncture when COSMO debuts, Membership Day is approaching, and new e-commerce platforms are rising, I am going to launch the "Mid-Year Class" in East China.

The location is in Suzhou, a paradise on earth. The core content of the class is the key content mentioned above!

Based on my 12 years of understanding of Amazon, Amazon is 100% going to start making big moves.

The sellers’ current confusion also proves that Amazon is making changes.

So please read carefully my predictions about Amazon’s future below!

Although many people usually complain that Amazon is not reasonable, as the world's largest e-commerce platform, Amazon will never act recklessly, let alone destroy its own future.

Including this account blocking, it is also paving the way for the introduction of the new algorithm.

New changes will bring new opportunities and new vacancies. So if you have endured until now, but retreat at this time, it will definitely be the biggest loss!

If you feel stressed because of the various charges this year; if you feel that it is difficult to make progress now; if you are confused about the future direction; if you feel that you need to improve and break the circle at the moment when COSMO and Membership Day are both approaching.

It is definitely a good idea to attend this "mid-year conference" because I always believe in one sentence: as long as you take action, the next second will not be worse than the present moment.