18 Amazon-related factors and how to prevent them

18 Amazon-related factors and how to prevent them

First of all, Amazon only allows one person or company to have one account. Whether the phone number, address, email address, name, bank card, computer IP, network card, browser, cookie, router, etc. are the same, they may be judged as associated. However, it is impossible for an old Amazon player to have only one account (it is allowed to open sites in different countries with the same account), so small mistakes in store association are often made. Association is generally detected automatically by the system. Initial judgment is made by submitting the information for registering the store.

What is association?
Association literally means a connection. Why is there a connection? It is because the two stores have the same factors mentioned above. For example, you opened two Amazon stores. Although Amazon does not allow it, you can use two different sets of information. However, when you set up the phone number, you accidentally left the phone number of the two stores as the same person; or when you bind a credit card, you use the same person's credit card to bind the two stores. As a result, Amazon detects that your two stores are opened by the same person and are related, so Amazon will officially block your store.
As e-commerce merchants, we must abide by the rules of the platform, but at the same time we can go beyond the platform's detection. So we must master the method of avoiding account association. Even if we are caught, we can control the association factors within the scope of appealing to the store and minimize our losses.

Store-related factors and prevention methods


1. Network association
There are approximately 1 billion Internet users in China, but only about 300 million IP resources. In this case, the IPs people get are often dynamic and will be automatically assigned to other people when they are not online. This will result in a seller's store being blocked for violations, and the previously used IP jumping to another network, which happens to be connected to an Amazon store, making the store very dangerous.
PS: Each store is equipped with an independent broadband network or a computer with an independent wireless network card. If the network of a store crashes, do not use it anymore and change the computer configuration. In addition to the meticulous operation required for daily operations, when using non-system tools such as browsers, it is recommended to equip cloud vps to operate under an independent system and find a cloud service provider that can manage IP to achieve the greatest degree of anti-association.


2. Browser trace association
Amazon can collect harmless data about browsers through JS, such as plug-ins, system fonts, operating system versions, typing methods and typing speeds, etc. It will integrate and mark this data into a digital fingerprint, and then match it with a large database. If the similarity is high, it will be determined that the operation is performed by the same person.
PS: When the same person operates multiple stores, try to change your usual operating habits so that Amazon AI thinks that different people with different accounts are operating in different places.

3. Password Identical Association
The same password is a weak association. The account and password of each Amazon store should be different, otherwise it may be targeted by risk control. Do not use the computer system that logs in the seller account to log in to the buyer account, and it is best not to log in the seller account on the mobile phone.

4. Image association
Pictures are weakly related. Product pictures, SKUs, and product shooting angles of different stores cannot be the same, and product similarity is <30%. Sellers can use photo editing software to change the background of the picture to avoid using the same picture link in multiple stores. Of course, for multiple accounts selling the same product, in addition to following sales, it is best to use different picture addresses to better avoid the risks of multiple account operations.

5. Describing Associations
Do not use the same listing in multiple stores. The title description, five-element features, A+, etc. must be rewritten. Do not be lazy and copy one store. Different stores should use different copywriting to distinguish the product descriptions in content.


VI. Registration Information Association
The registration information of each store must be unique, including the company name, legal person name, address, phone number, and email address. If you are planning to register a store and use it as your main account, it is recommended that you register it yourself. Buying an account from a service provider for convenience and cheapness may result in losses due to multiple registrations of the same information. Buying an account is risky, so be careful when entering the pit

VII. Cookies Association
A cookie is a simple text file placed on the hard disk by the web server when you browse a website. It can record your user ID, password, web pages you have browsed, length of stay, and other information to record your online history. The platform analyzes this data to recommend relevant products or advertisements to us. The cross-border platform can identify this data recorded on the browser, and will also match a unique flash cookie to the sellers' computer accounts. Through this cookie, once multiple seller accounts correspond to this cookie, it is obvious that multiple accounts are logged in on the same computer or browser, so the cross-border platform will determine that they are associated.
PS: Do not use the same computer and browser to log in to multiple cross-border e-commerce platform accounts.

8. FBA delivery information association
The shipping address and contact phone number should be different for each store account.

9. Hijacking
Many sellers use small accounts to follow the big accounts to sell, or follow each other to sell. The following sales will not be related, but due to the reasons for following the sales, when you have problems, the following sales accounts will also be reviewed.


10. Brand Registration Association
The contact information of each registered website must be completely consistent with the trademark registration and Amazon backend store information, which is conducive to passing the registration and avoiding association. (Except for brand authorization, pure brand authorization will not be associated, but if you violate the rules and operate an authorized store, resulting in the store being closed, the Amazon platform may link your other stores along the brand line. Therefore, the essence is not the brand, but whether the store operation is illegal. It is best for large stores to have one store and one label)


11. Contact information association
When you open a case on Amazon or ask Amazon to contact you by phone, you must leave the corresponding phone number and email address on Amazon instead of your own email address and phone number. Multiple accounts of the same seller should have different information, otherwise they can be easily linked. The return address and contact number in the account information should also be set to be different.


12. Email image or flash association
When loading images or flash in emails, your IP address can be read. The key is that these images or flash are sometimes so small that you can't notice them. There are two solutions to this problem:
A. Use email's disable mail loading function.
B. Only look at the title of the email. If you want to see the details, go to the Amazon backend


13. European KYC Connection
During the KYC review, shareholders with a shareholding of more than 20% are required to submit their personal information for review by the platform. If a shareholder appears in two Amazon accounts undergoing KYC review, the two accounts will be identified as associated accounts. Therefore, for sellers who plan to operate multiple accounts on the European site, they must make reasonable plans when registering shares for the company.

14. Product Identical Association
The products sold in multiple stores are basically the same. Cross-selling is recommended. The 3:7 rule: old product data: new product data < 3:7

15. Trademark and Address Association
Amazon will also identify associated accounts by analyzing the relationship between trademark users. If a trademark applied by a seller has been used for the record of an Amazon store, after the store is closed, when the seller tries to use the trademark for the record of another store again, it will easily trigger the system's early warning and review. Therefore, trademarks and company personal credit card address information that have been associated with a closed store should not be used again.


16. Product Model Association
If the products on the shelves of the store you own are basically from the same series or even the same model, Amazon will suspect that there is a connection and conduct an investigation.


17. Ladder software association
When you go to Twitter or YouTube, remember to log out of the Amazon backend. Sometimes, if you are not careful, the network proxy will be disconnected, and multiple accounts logged in on the same IP at the same time can easily cause association.


18. Instruction Manual Relationship
It is recommended not to use the factory manual. Many sellers do not use brand packaging separately due to low product sales, and multiple stores use the same packaging. At this time, different manuals are an important factor in proving non-correlation.

The above are common association factors. As a merchant, a safe account is very important. If you are afraid that the account of another site will be blocked due to the association of one account, you must do a good job of preventing association to avoid the situation where the account is blocked due to association.


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