Outrageous! Amazon US orders plummeted to single digits in February

01 Amazon sellers’ orders dropped directly

Recently, regarding the topic of "declining sales", many sellers' complaints on social media have aroused resonance, and they have posted dismal background data one after another, and some sellers even directly placed "0" orders.

According to feedback from sellers, sales began to decline after Valentine's Day. Although February is a low season, sales this year have dropped significantly compared to last year.

(Photo/Amazon seller posted the photo)

Now that it is almost the end of February, sellers are trying their best: optimizing listings, adjusting advertising strategies and increasing promotional efforts in an attempt to save orders and improve performance, but the results are not satisfactory.

02 Various factors causing the decline in sales

In fact, the decline in sales is caused by the superposition of multiple factors. The following may be relatively direct reasons:

• January and February are the off-seasons for most products. The degree of sales decline is related to product category, target market, etc. In addition, many sellers are busy launching new products at the beginning of the year, which intensifies product competition.

• On January 27, the U.S. Internal Revenue Service (IRS) officially opened the 2025 tax filing season, which means that many people need to pay taxes or prepare tax refunds, which may lead to a temporary decrease in consumers' disposable income and thus reduce unnecessary shopping consumption.

• Since the end of January, winter storms have continued to affect the United States, Canada and other places. According to news on February 16, the winter storm in the eastern United States continued to spread, more than 110 million people were under weather alerts, and many states were threatened by heavy rains, floods and strong winds.

Amazon sellers reported that due to heavy rains, the order volume of their related categories has increased recently.

At the same time, the decline in US consumer confidence is also attracting attention. According to the US University of Michigan's consumer confidence data for February, the final value of the consumer index was 64.7, a drop of nearly 10%.

There is much speculation that the U.S. consumer confidence index fell more than expected due to concerns that President Trump's imposition of high and widespread tariffs could trigger higher inflation.