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Recently, Amazon has added 4 new and very practical features to its backend, which can greatly improve operational efficiency and store exposure. 01 Customize templates to upload products in batches Amazon has added a new feature of batch uploading with custom templates in the "Spreadsheet" of the [Publish Products] page. Sellers can customize the spreadsheet template to upload product information. Now, sellers can freely set up table templates according to their own needs, flexibly arrange product classification levels and product information sorting order , and are no longer restricted to the fields and fixed formats of previous standard templates. Especially for sellers who have a rich variety of products, a large number of SKUs, and need to frequently list new products, the new function uses advanced AI intelligent conversion technology, which can automatically identify table data and convert it into product drafts, reducing the workload of manual adjustments. This will greatly improve efficiency and avoid frequent errors during repeated uploading. However, when using it, you need to ensure that: the product name, description, price, specifications and other information are filled in accurately ; the generated product information must comply with the format specifications of the Amazon platform , including character restrictions, required field requirements, special symbol usage rules , etc. Otherwise, the upload will fail.02 Update of buyer show video display position Amazon recently conducted an AB test on the display position of buyer show videos, and it is expected that the new display method will be fully implemented in the near future. The new version has updated a large-size video display position at the top, which is conspicuous and can attract users to click; a row of small videos ( usually four) is reserved below the display position , and users can click to view more. However, the large-size video display position is automatically selected by Amazon's algorithm, and sellers cannot choose the video upload position independently. Factors such as video quality, quantity, and interaction rate may affect the priority of video display. Therefore, a high-quality buyer show video is very important for sellers, and sellers can choose professional service providers to cooperate with. Sutui is a company that provides high-quality buyer show video services. We have cooperated with more than 1,000 high-quality influencers and can accurately match the influencers that best suit your product tone. Low cost and high efficiency, you only need a few hundred yuan to get a beautiful buyer show video! If you need it, please contact customer service: chexi556. 03 Brand Profile (Beta Version) is launched Amazon Advertising recently launched the Brand Profile (beta) feature, which aims to help sellers manage brand information more efficiently, improve brand recognition and consumer memory points! If you are a seller who has completed brand registration, don’t miss this new tool! Currently, it supports registered brand sellers in the three major sites in North America, five European countries, Japan and India. Brand profiles include: brand logo, brand colors, brand name, slogan and description. Sellers only need to upload once to manage brand logos, materials and profiles for multiple ad slots. After passing the review, this information will be automatically made public and appear in Amazon ad slots. For new products or newly established brands, the new features can help increase brand awareness and enhance consumer trust. 04 Inventory defect and compensation portal is now online Amazon’s newly launched “Inventory Defect and Compensation Portal” can help sellers better manage inventory defects and understand the progress of compensation. Sellers can view various reports about inventory defects on this page, automatically check defects and make compensation.- Compensation is provided automatically without the seller having to apply manually, reducing cumbersome processes.
- Sellers can review and modify the "Manufacturing Cost" to ensure that the compensation amount is accurate.
- For sellers who disagree with the compensation results, they can still manually claim by opening a case.
Note: Starting March 10, 2025, Amazon will compensate based on the manufacturing cost of the item, excluding shipping and duty charges. Sellers need to upload purchase invoices and logistics bills as supporting documents in the background. Although these new features may seem like small changes, they can bring huge efficiency improvements and operational optimization to Amazon sellers. If you haven't tried these new features yet, go to the backend and try them out! Familiarizing yourself with these new features and making full use of them will greatly enhance your competitiveness and bring more traffic and exposure to your store.
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