Amazon launches new feature, will search traffic see major changes?

Last year, Temu became a market that many factory sellers were competing for. This year, TikTok also saw a surge in entry. Giants like Amazon also quickly realized the fierce competition in the market and began to adopt active strategies to maintain their competitiveness. In order to meet the needs of sellers, Amazon is constantly opening up its internal data. Recently, a new feature appeared in the Amazon backend, which once again disclosed precise keywords for categories.

Amazon public category specific keywords

Sellers reported that the page for uploading products has changed.

When uploading products in a form and downloading a batch form of related categories, a "view all" button is added under the category selection. Click it and the keywords recommended by Amazon for that category will appear. You can choose keywords that are strongly related to your product or that you are going to promote. The downloaded batch form will include the keyword you selected in the "Item Type Keyword" drop-down box , so that the keyword weight is increased when uploading products in the form. The disclosure of this data can help sellers more accurately judge the readiness of category keywords.

Currently, some sellers have this feature, and Amazon may still be in the testing phase. Once this feature matures, it will be launched across the entire site to provide sellers with more internal data tools.

Keyword data is becoming more and more transparent, and Amazon's backend brand data also provides sellers with optimization suggestions from two dimensions.

Search term performance: Amazon grabs the seller's backend store's ASIN Data, analyze the proportion of your product’s main search terms in Amazon search volume, click-through rate and other data.

Hot search terms: This is ABA data, which ranks the search terms on the entire Amazon platform by popularity. When sellers determine keywords in the early stage of new product promotion, they can use ABA data to determine the main keywords and secondary keywords to help sellers better decide on promotion strategies.

Many of Amazon’s features are tested locally first, and then promoted across the entire site when mature. This year, Amazon Advertising also underwent a new optimization. Does your site have it?

All ad search positions are open to bidding adjustments

Amazon advertising is a very important operating tool, and the official is constantly updating and optimizing it. Recently, sellers have reported that all ad positions can be adjusted by percentage.

Previously, Amazon only allowed sellers to adjust the bidding percentages for “top of search results (home page)” and “product pages” to help sellers grab keyword advertising space on the home page and product pages. Now the percentage adjustment function has finally been opened for “the rest of the search results.”

Amazon is also strange. It treats the three positions specially and can only adjust the bids for two positions. As a result, many sellers spend a lot on "the rest of the search ad positions" but get no conversions. At this time, there is no way to lower the bid for this position alone, which puts the sellers in a passive position.

Now that Amazon has finally heard the voices of sellers, the addition of this feature helps sellers better control ad positions and test the best ad positions for their products, which can greatly reduce advertising costs.

In fact, there are some invisible changes about advertising. Have you noticed?

Broad matching will result in broad matching, but in SB advertising , sellers can limit broad matching by adding a symbol.

• For example, if you want to place a broad match for running shoes, matching words such as running sneakers and training shoes may appear.

If you add a "+" sign before each word in the broad targeting, you can target broad matches accurately.

• For example, +running+shoes, then buyers will search for running shoes, running lightweight shoes, and broad matches for the two words running and shoes will appear.

This can only be used in brand advertising now. If some sellers want to promote keywords accurately, they should use this symbol as soon as possible.

Amazon often optimizes and opens up some functions silently, and conducts random tests on stores in different categories on different sites. We can only share more with each other to understand what Amazon will do next. If you have any new discoveries, please share them with Muzi.