What is Similarweb? Similarweb Review

history

SimilarWeb was originally a browser plug-in. In 2013, the company transformed and used the collected data to compile a traffic map that intuitively shows which web pages people visit and why they visit these web pages.

Today, SimilarWeb has added many other data sources, monitoring hundreds of thousands of websites on hundreds of millions of devices and performing data mining through 5,000 different software.

Function

1. Website Analysis

1. Monitor the website's computer and mobile traffic sources

2. Display the number of visits to each web page

3. Display organic and paid search keywords

4. Track the top five competitors in your industry

5. Display the top 300 competitors in the industry in the category

2. Application Analysis

1. Mobile application analysis

2. Check the ranking and rating of the app

3. Analysis of traffic sources inside and outside the app store

4. Keywords that drive traffic from search engines and app stores

5. Select different countries, categories and periods for analysis

Plugin Features

1. Monthly visits and traffic sources (direct, referral, keyword search, social networks, email, advertising).

2. Monthly visits (6 months ago).

3. Website rankings (national, industry and global).

4. The main user countries.

5. The top 10 most popular link points/destination websites before entering the site.

6. The top 10 paid and organic search keywords.

7. Social network sources.

8. Related mobile applications.

9. Similar websites.

SimilarWeb's data

1. Diverse Data Sources

We have more than 1,000 data sources, so we can compare and evaluate the quality of the data to ensure the accuracy of the analysis.

We use world-class equipment and network probe technology to collect and analyze traffic click data of 1 billion web pages every month, allowing you to understand users' online behavior.

Unlike some other data analysis tools, we do not just focus on users in a certain region; with the help of diversified data, we have information about users from all over the world, so that we can analyze the website traffic more objectively and in-depth.

2. Data size

The largest and most accurate database in the industry

We have the data of hundreds of millions of users around the world, which is the most representative database in the world. Our data center is composed of many high-performance servers, analyzing more than one billion data points every day, and processing large data volumes of tens of TB per week. By managing and integrating such a large amount of data, we can get accurate and reliable analysis results.

3. Data processing

The collected data is converted into useful information through techniques such as statistical analysis and machine learning.

The collected data is processed by a unified algorithm. After eliminating redundant data and filtering information noise, it is converted into valuable information. After intelligent integration and standardization, data from multiple sources can be used to reflect the trends of the entire Internet.

4. Foresight brought by data

Using our expertise in web traffic, marketing analytics and the Internet, data is brought to life.

After filtering the data, we present it to you in a specific way so that you can quickly find the information you need.

We are committed to presenting the most relevant, high-quality information to users faster, rather than throwing a lot of useless data at users.

SimilarWeb Advantages

1. Ease of use

SimilarWeb is easy to use and fast to load! You can get started in five minutes.

2. The data is relatively accurate

I have used dozens of analysis software and the paid version of Alexa (Alexa's traffic data is quite inflated), but SimilarWeb's data is still the most accurate, so accuracy is also one of its advantages.

3. Improvement of data types

You just need to put in your competitor's website, and you will see its traffic scale, traffic source, keyword data, and which page has the most visitors.

4. Keyword Data

Keyword data is one of the reasons why I love using SimilarWeb. Google basically hides the keyword data of visitors, and you can dig out some keyword data from SimilarWeb.

develop

In November 2013, similarweb.com reached 1 million visits.

In October 2014, similarweb.com received more than 10 million visits.

In November 2014, browser plug-ins for Firefox, Google, Opera, and Safari were launched.

In 2015, SimilarWeb acquired content discovery platform Swayy

On December 10, 2015, SimilarWeb announced that it had acquired Silicon Valley-based mobile intelligence startup Quettra to strengthen its mobile operations.

In September 2016, SimilarWeb launched a new feature called “Keyword Analysis”, which covers most online search information.

Financing

On May 31, 2010, SimilarWeb received $1.1 million in Series A funding led by Yossi Vardi.

On January 29, 2013, it received US$2.5 million in Series B financing.

On September 24, 2013, it received $3.5 million in investment led by Docor International Management.

On February 24, 2014, it received US$18 million in Series C financing led by Naspers.

On November 25, 2014, it received a $15 million Series D funding round led by Naspers and Lord David Alliance;

In October 2015, SimilarWeb announced that it had received US$25 million in Series E financing, led by Naspers, with participation from Tencent, Flipkart, Lord David Alliance and others.

In July 2017, SimilarWeb completed a $47 million Series F financing round, led by Israeli investor Viola Growth, followed by Saban Ventures, CE Ventures, etc.

References

• 1. SimilarWeb analysis tool, a tool that can analyze market competitor data: Sohu [cited date 2017-09-27T16:00:00.000Z]