What are Lighting Deals? Lighting Deals Review

Basic Introduction

Amazon Lightning Deals are a limited-time promotion method of Amazon, which is characterized by short activity time, large product discounts, and limited number of activity products. Unlike Amazon Subscribe & Save, Lightning Deals rarely last more than 6 hours, and even if the time is not up, the activity will stop immediately as long as the product is sold out. These promotions will be displayed on all pages of the Amazon website, including the Gold Box page.

Notice

Amazon clearly stipulates that products such as e-cigarettes, alcohol, adult products, medical devices, medicines, and infant formula cannot participate in Lightning Deals activities.

How to Apply

(1) Backend system recommendation

ADVERTISING-------- Lighting Deals in seller central

(2) Fill out the application form according to the requirements of the investment manager (after the investment manager submits the application form, you can still view it in the seller's backend LD)

Finding a route

Today's Deals—lighting deals

LD flash sale logo

1. Limited Time Deal tag on product keyword search page

2. LD Box on the product details page

3. Deals page redemption rate indicator

How to improve the effect

1. The best time period is during work breaks or after get off work, but it may vary for different products;

2. Set prices based on competitors’ flash sales prices;

3. Try to avoid negative reviews on the listing homepage;

4. The writing of the flash sale title is also very important, try to display important information;

5. Other details, such as A+ pages, can improve the effect.

The role of spike

1. A flash sale activity that can increase traffic and detonate traffic conversion in a short period of time.

2. Promote new products, improve rankings, increase store traffic, and clear inventory.