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Competition in the Amazon market is increasingly fierce, and the number and quality of reviews directly affect the weight and conversion of products. Both novice sellers and experienced veterans know the importance of obtaining reviews. In the new round of crackdowns on illegal variants, crazy sweeps, and severe crackdowns on illegal manipulation of reviews, how to obtain reviews in a more compliant manner has become an operational problem.
Strategies and risks of obtaining reviews 1 Machine brush/self-supporting number Operational risks: Strict environment construction and quality control are required to avoid being identified as a violation by the platform. Practical skills: Use different IPs and devices to simulate real purchasing behavior and ensure the authenticity of the reviews. Risk assessment: Although it is quick to obtain reviews, the risk is high and once identified, it may lead to account restrictions. Optimization method: Make rational use of small cards, avoid over-reliance, and reduce the risk of being detected by the platform. Facebook advertising evaluation: Although the conversion rate has decreased, it can still be used as one of the evaluation channels. Private domain traffic evaluation: Establish a fan group to improve the quality and credibility of the evaluation, but be careful to avoid overuse of the same group. Influencer/Top Reviews: Through cooperation, we can obtain high-quality reviews and enhance the product image. 4. Backend request review Strategy: Make comprehensive review requests for products you are confident in, and focus on inviting consumers with high star feedback. The Vine program is currently the most compliant and secure way to obtain reviews, but it has relatively high requirements for product quality and charges relatively high fees. It is suitable for sellers with strong financial strength or good quality control. Multi-site strategy: Use multiple variations and multiple links to participate in the Vine program, operate across sites, and reduce the risk of violations. Innovative methods: Set up large discount rebates to guide consumers to leave reviews, and use off-site guidance to reduce risks. 7. Email Request for Reviews Challenge: Email reach, open rate, and evaluation rate are not ideal, and email content and sending strategies need to be optimized. 8 Transparent Plan CE Function Advantages: It is convenient for buyers to leave reviews and increase the review rate, but product quality must be guaranteed. 9 Direct reviews and top reviews Direct review: New products are the first choice, control the quantity and avoid triggering risk control. Top review: A high-authority review with a celebrity tag and high credibility. It can differentiate itself from other reviews of similar products and has additional traffic, which is very helpful in increasing conversion rates. It will basically never drop in reviews. A top review that has always existed is more than ten times more valuable than an ordinary review that has only existed for one month. For both of these, you must choose a reliable service provider. Direct reviews have a lower weight and are more suitable for improving the store's star rating. They will generally be displayed within three days after being posted, and may be dropped later. If they are not displayed, it may be that the buyer's account often places fake orders and the weight is not high. 10. Merge variants and bot links Merge variants: Share positive reviews and reduce risk, but be mindful of compliance. Merge zombie links: Zombie links are links that sellers on Amazon no longer sell. These links and their own reviews are still there, and Amazon will not delete them. We can use a high-authority account such as a VC account to change it to our brand, and then merge it to our products to increase the number of reviews. This kind of merger will have a relatively high risk, so do not use it unless necessary. Tips for optimizing the Review module 1. Pin high-quality reviews Practical method: Use Amazon’s review management function to put positive, high-quality reviews at the top to enhance the product image. 2 Review More videos and pictures Content optimization*Encourage consumers to upload videos and pictures to make reviews more vivid and intuitive. Strategy: Embed a guiding description in the review to increase the relevance and appeal of the review. Star rating management: Maintain high star ratings and improve overall ratings by optimizing products and services. 5. Balance between quality and quantity Early stage : focus on the quality of reviews and attract consumers through high-quality reviews. Later stage: On the basis of ensuring quality, increase the number of reviews and expand the influence of the product. What are the things to pay attention to when reviewing safely? In order to get reviews, many sellers may look for some reviews. This is a complicated matter and you may be deceived if you don’t grasp it. If you want to quickly improve your store rating and get some high-quality reviews, it is recommended that you find a reliable service provider to do direct reviews and top reviews. Here are some experiences on identifying scammers and things to note when getting reviews. Fraudster characteristics sharing New accounts can be added 1 to 3 months or half a year before cooperation. Look through the reviewer's friend list and see his sharing and interaction. Some people, no matter how well they disguise themselves, still add people from their own country. Before placing an order, you can ignore the other party first, indicating that your product is of high value and you are afraid of being cheated. If the other party asks you for orders every day, you should be careful. In addition, you can also ask for commissions after the review, which can screen out some scammers. Go to the seller's homepage to check the WeChat ID, WeChat name, FB user name, account, and various email addresses or payment accounts he gave to see if they have been exposed. We can also test the transfer to see if Alipay and WeChat have any risk warnings. Ask the other party to provide a screenshot of the top review to see if there is an edit button, which is only available when the account is logged in. When reviewing new products, do not force all five stars. You can also mix in some four stars to make it more realistic. The review rate should be controlled between 1-5%. It is best to leave a review 5-7 days after receiving the product. The content should be pertinent. Try not to leave words such as best and very good to avoid triggering system review. If a review of a product is deleted by Amazon, it means that the buyer is unqualified by the system review. Do not cooperate with them again, otherwise your store will be affected and may even be blocked! On Amazon, a fiercely competitive platform, it is crucial to understand and use the strategy of review. Through the in-depth analysis of this article, sellers can better grasp the importance of review, master the methods of obtaining reviews in compliance, and use techniques to optimize the review module, thereby gaining a competitive advantage in the market.
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