Tomorrow is the official opening day of Black Friday, and many sellers have already made sufficient preparations to welcome the arrival of this big promotion. In many cross-border e-commerce companies, the peak season atmosphere is in full swing.
"Black Friday, join hands, the US, Japan and Europe are at my disposal." "If you have orders, come to me, please don't embarrass my colleagues." "Fight on Black Friday, don't turn off your computer."
▲ The picture comes from the seller communication group As an employee of one of the top 3 companies in the world, Amazon sellers must have a full sense of ritual to boost sales. They have prepared motivational slogans and are just waiting for the moment of boosting sales.
However, not all sellers can experience the traffic boost brought by the holidays. The most painful thing in the world is not having to watch others’ orders explode, but having their accounts become unsaleable on the eve of the peak season!
Recently, in the seller group, many sellers reported that their accounts suddenly became unsalable, and they could not log in to their accounts suddenly. They did not receive any red flags, but all the product links had become unsalable. Slide the right wheel to view the picture ▲ The picture comes from the seller communication group
According to the seller: No products have been uploaded to the account for more than two months after registration, and the backend shows that the current products are not available for sale. Has it been blocked?
▲ The picture comes from the seller communication group After detailed investigation, the editor found that in addition to the newly registered accounts this year, many accounts registered last year but not in operation also had the problem of unsalable products. A seller consulted customer service and received a reply that he should contact the investment manager, and attached the following content:
1. Prepare better product selection; 2. Upload products and optimize your product interface; 3. Prepare your trademark; 4. Learn the Amazon logistics delivery process and precautions to be more fully prepared for sales inventory in 2021; 5. Prepare the documents and qualifications required for some classified products.
▲ The picture comes from the seller communication group The customer service’s reply did not directly explain the reason why the product link became unsalable, but only asked the seller to contact the investment manager. The content of the email also asked the seller to prepare for sales in 2021. Do these accounts have to wait until next year to have sales rights?
Since there is no problem with the account, why did it suddenly become unsaleable? Many sellers expressed confusion about this. What big move is Amazon making?
In fact, it is not only domestic sellers who have this confusion. Many foreign sellers also cannot escape Amazon’s “sanctions”.
It is learned that in recent weeks, a large number of sellers have spoken out on social media to condemn Amazon's "unwarranted suppression" of third-party sellers. They said that there are currently more than 1.7 million sellers on Amazon, and account suspension is also a common thing, but recently tens of thousands of sellers' Amazon accounts have been suspended for no reason.
Some sellers used their own situations as examples to accuse Amazon of unfair behavior towards third-party sellers. "After receiving the account suspension notice, the seller only received a general email from Amazon, without any detailed relevant information. The email did not state the reason for the suspension, nor did it provide any suggestions for restoring the account, nor did it provide any clear path for how to reactivate the account. The company went from tens of thousands of sales a day to zero orders a day. "
For Amazon sellers, account suspension and red flag warnings are commonplace, and Amazon often conducts strict reviews of seller accounts before the peak season, so misjudgments are inevitable. So are the recent links that sellers have encountered unsalable and account suspensions another misjudgment by Amazon?
In response to this, some sellers contacted the investment manager for verification, and the investment manager's reply finally put the sellers at ease. The investment manager replied uniformly: "New accounts that have not placed orders have gradually become unsalable since October and have been included in the 2021 global store opening. They will automatically become salable on January 1, 2021."
It seems that the situation where the goods are unsalable this time is not because the account has been blocked, but it is affected by Amazon's 2021 investment plan. Amazon will uniformly change new accounts that have not been operated and ordered for a long time to an unsalable status, and it will be automatically restored on January 1, 2021, so sellers don’t have to worry too much, the account is still safe.
Therefore, if the seller has plans to ship goods in the near future or has already shipped, he or she can contact the investment manager to make your account available for sale in advance; if the seller has no sales plans this year, the account will automatically become available for sale on January 1 next year.
In addition, sellers should note that if the account is restored to a saleable status next year, Amazon will treat it as a new account, and the seller will be able to receive support from the investment manager throughout 2021; if they choose to restore it now, the investment manager's support period will end at the end of this year.
In short, sellers can consider their account status and delivery plan and decide whether to restore the link selling rights. Other sellers with normal accounts should also operate in compliance during this period to avoid being caught by Amazon or being punished later. Finally, I wish you all a big Black Friday. Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained. |
>>: Amazon Black Friday starts today, why is the response from sellers so mediocre?
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