2 days left to Black Friday, Amazon announced that the storage restriction policy will be updated!

"If I am guilty, please punish me with the law and condemn me with public opinion, instead of torturing me with falling exchange rates, falling sales, rising raw material prices, rising freight rates, triple storage fees during the peak season, shipping restrictions, and big discounts offered by my peers."

This should be the recent voice of cross-border sellers.

But society is complex and cross-border transactions are slippery. Faced with all the above difficulties, sellers have no time to grieve before they have to face a new test - Black Friday!

Amazon officially announced the specific time of this year's Black Friday promotion: from November 20th to November 27th, lasting a whole week.

Although it’s hard to believe, this year’s Black Friday does come earlier than usual, starting on November 20th!

Amazon also said that this year more customers than ever before bought holiday gifts in advance, popular items included home, toys and Amazon devices, and shopping at small and medium-sized enterprises also hit a record high.

Can this be seen as a reassurance from Amazon to sellers? But sellers know that no matter how popular the product is, as long as there is a day when inventory is restricted, the peak season has not really arrived. But a message released by Amazon in the seller backend has given sellers a glimmer of hope!

Amazon released an announcement on November 17 that [warehouse limit inventory performance indicators will be updated in mid-December] .

The content of this announcement can be said to have made sellers constantly sit ups and downs. Let me interpret it below.

In the announcement, Amazon first summarized the performance of third-party sellers during Prime Day, and then mentioned that during the holiday shopping season, it will hire more than 145,000 seasonal employees worldwide to engage in the sorting, packaging and delivery of goods. As of January next year, the storage capacity of standard-sized goods in Amazon's global operations centers will increase by approximately 50 million cubic feet.

The sellers have performed excellently, and Amazon has also worked hard to hire people and increase storage capacity, which inevitably leads people to speculate: Amazon is sending a signal that it will lift storage restrictions!

However, Amazon said that the ASIN-level storage quantity restrictions are still in effect. What does this mean? It means that as stated in July: sellers with an IPI score below 500 will still be restricted in the warehouse capacity they can use, and the warehouse restrictions will continue until the end of the year.

Amazon then changed its tone and said it would continue to evaluate warehouse storage capacity and sellers' actual sales, reserve more storage space for sellers' products as much as possible, and update the storage limit inventory performance indicators in mid-December.

After reading this announcement, sellers began to express their opinions.

It can be seen that in the face of this announcement, although there are complaints, everyone is also looking forward to Amazon lifting or relaxing storage restrictions. Of course, sellers will not know the specific implementation policy until mid-December. I hope sellers can hold on for another month!

Back to the present stage, let's prepare for Black Friday! Here is a guide to Black Friday online shopping~

I hope that sellers can follow the above Black Friday Cyber ​​Monday guide to conduct self-checks on the prices, star ratings and other related items of their store products, so as to meet the requirements of the Black Friday Cyber ​​Monday event. In short, I hope that sellers can seize this big promotion opportunity and welcome the arrival of the peak season!

Finally, what are the sellers’ opinions and views on Black Friday and the update of Amazon’s warehouse restrictions? Feel free to leave a message in the comment section~