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▶ Video account attention cross-border navigation It is learned that with the end of the first quarter, the first financial report blowout period of 2022 has arrived. Recently, cross-border big sellers Anker Innovations, Lechuang Holdings, Yibai Network's parent company Huakai Creative, and Zebao's parent company Xinghui Holdings have all released their first quarter reports for 2022.
During the reporting period, Huakai Creative's net profit soared, Anker Innovations and Leckey's revenue increased steadily but their net profit declined, while Xinghui's net profit continued to plummet as it has not yet gotten rid of the "aftermath of Amazon's account ban." As we all know, Amazon has been banning and cracking down on fake reviews on the platform. Whether it was taking companies that created fake reviews to court or the wave of account bans that frightened sellers last year, it was enough to show Amazon's "hatred" of fake reviews. However, although Amazon's series of operations have successfully caused sellers to have PTSD about the "account suspension", it has not cut off the sellers' "intention to fake orders". It is learned that recently, another seller has made a "bold operation" on the comment matter. Received 200 five-star reviews in eight days, suspected to be a merger of variants We learned that a few days ago, a seller reported on the forum that when searching for keywords, a product suddenly appeared on the homepage. It had been on the shelves for 25 days and sold for 8 days, but it had 200 five-star reviews, all of which were direct reviews, and the reviews were concentrated on April 13-14. The seller also mentioned that another product in this store had the same operation, and the review time was still in 2021, which is some time ago. ▲ The picture comes from Zhiwubuyan In this regard, many sellers were shocked by the seller's operation. As soon as the post was released, it triggered heated discussions among sellers: “Being an Amazon employee is like being fed to death by the brave and starving to death by the timid.” "I admire how skilled and courageous a person is. I'm curious about how he figured out this method." "Looking at this sales curve, it seems that there is also a wave of releases outside the site." One of the sellers’ analysis received high praise: 1. This seller is more patient. He made variations of the product. There are 200 child bodies in the parent body. He made a review for each comment and then merged them. 2. The attributes of each variant are not displayed on the front end because they were not filled in when filling in the attributes; 3. In response to the request to dismantle the Amazon self-operated store variant, Amazon customer service replied that it could not be dismantled. Therefore, the seller did this without fear of complaints from others. Some sellers have also released practical steps to check variants: Step 1: Go to [Add New Product] to add a new product Step 2: Select [Create a variant using the variant wizard] Step 3: Select [Add or update an existing variation series] and enter the ASIN to view the variations ▲ The picture comes from Zhiwubuyan In addition, some sellers believe that the seller's operation has great risks: "Those who have worked on Bluetooth headsets should be very familiar with this. It's about making a lot of variants and merging them. Basically, they all fail later, making a quick buck." "Evaluation can only grow slowly like a frog in boiling water. If there are too many at once, it will fail sooner or later." “There are risks in doing too many direct reviews. Let’s see how subsequent products are promoted.” As of press time, the product has received 202 reviews and there is no abnormality in the listing. Whether the seller's operation will cause problems in the store in the future is still unclear, and we will continue to pay attention to it . There is no doubt that operating in compliance with regulations, ensuring product quality control, and avoiding mistakes are the keys to long-term success on Amazon. If you want to increase product exposure without fake orders and operate in compliance, effectively using Amazon's in-site advertising is one of the most important channels. Although many sellers have reported that Amazon's in-site advertising has fallen into the dilemma of "increasing costs and decreasing effects", it is undeniable that in-site advertising can allow sellers' products to be displayed on the front page of search results, gaining higher exposure and competitive advantages. In addition, we learned that a few days ago, some sellers revealed that they had received discount emails from Amazon advertisements. $100 worth of advertising! Amazon ads are also "ads" It is learned that recently, some sellers on the European and American sites have received emails from Amazon advertisements.
The email mentioned that in order to help sellers increase sales and launch new products during the peak season, Amazon Advertising provides sellers with an advertising discount coupon worth $100. ▲ The picture comes from the seller communication group It is understood that if sellers want to obtain this $100 advertising discount coupon, they need to pay attention to the following key points: 1. Obtaining threshold - complete two operations before UTC (universal coordinated time) on May 7, 2022 :- Watch at least one Amazon Advertising course;
- Launch a Sponsored Products campaign for at least 1 new ASIN and run it until at least May 14, 2022 UTC .
2. New ASIN definition - ASINs sold on Amazon from February 1, 2022 UTC . 3. Number of redemptions - Each seller account can only redeem once for this event. In this regard, many sellers in the seller communication group who received the email expressed their joy: "That way I'll have $100 plus 87 euros for advertising." “This can save real money!” ▲ The picture comes from the seller communication group However, some sellers said that they had not received this email, and speculated that there must be a certain threshold to receive this email. ▲ The picture comes from the seller communication group Some sellers even joked mischievously: Amazon is also advertising! It is learned that as of now, some sellers on Amazon's US and European sites have received the email from Amazon Advertising. It is not yet known whether there is a certain threshold to receive the email or there is a "time difference" in the way Amazon Advertising sends emails. This is undoubtedly good news for Amazon sellers who have new products to launch after February 1, 2022. In addition, the May Day holiday is approaching, and we would like to remind all sellers who do not plan to operate during the May Day holiday to make multiple settings such as "shelf status", "shipping cycle", "shipping method" in advance to avoid affecting sales. Finally, I wish all cross-border sellers a happy May Day holiday. Remember to take precautions when going out and avoid gathering in groups. |
