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Product selection is crucial to success on Amazon. However, product selection is a problem that varies from person to person, and there is no one-size-fits-all method to teach. Below I will share with you 14 practical product selection tips that can help novice sellers select products better. A quick look at the catalog: 01. Price ranges from 10 to 50 USD
02. Light weight and small size
03. The ranking of major categories is within 5000
04. No monopoly by big sellers
05. Strong and durable
06. The homepage contains 2-3 products with less than 50 reviews
07. Cost is less than 25% of the selling price
08. There is still room for improvement in the first page product listing
09. The top three keywords of the product have a monthly search volume of more than 100,000
10. It’s easy to find suppliers
11. Non-seasonal products are best
12. Room for improvement
13. Regular purchases
14. Have diverse keywords The above 14 methods 01-07 is a necessary condition for product selection
08-10 is relatively important but not essential
11-14 is a personal choice, not a necessary condition for product selection 1. The price of products on Amazon is generally between $15 and $50 Price is a very sensitive topic that affects users' decisions. The higher the price, the higher the operating costs will be, and the higher the requirements for the product will be. Before you have a good enough product and financial strength, it is not recommended to choose a product that costs more than US$50. A price that is too low will result in no profit for the product. The reasonable price range should be between US$15 and US$50. 2. Light weight and small size Logistics is a major expense for Amazon, and the weight and volume of the product affect your logistics costs. The heavier and larger the product, the higher the transportation cost. Choosing light and small products can greatly reduce logistics costs. The following figure shows the charges of Amazon FBA
Core FBA fulfillment fees (except for products in the Apparel category)
Core FBA fulfillment fees (except for products in the Apparel category)
Fulfillment fees for Apparel in the Amazon category
For detailed FBA prices, please refer to Amazon's official website 3. Ranked within 5000 in the major categories The higher the BSR ranking of products in the same category, the more likely it is that the product has a market. It is best to choose products with a BSR ranking within 5,000 in the large category. What is a major category? What is a minor category? Take the following picture as an example. This product is ranked 28047 in the main category and 6th in the subcategory.
6. The first page should contain at least 2-3 products with less than 50 reviews Most of Amazon’s transactions come from users searching for product keywords. If you want your product to be at the top of the search results, reviews are one of the important factors affecting search rankings. If you search for a product keyword and the homepage is full of products with thousands of reviews, the operation will be much more difficult. If there are products with less than 50 reviews on the homepage, it will be relatively easier to operate. The search results for products on the first page are fixed. If you go up, others will go down. It's like the answers on Zhihu. If the first answer gets tens of thousands of likes, it will be difficult for you to answer again. If the first answer only gets dozens of likes, then you will have more chances, right?
9. The top three keywords of the product have more than 100,000 searches per month This is the simplest and most direct way to test market demand. Search volume = free traffic Check if the search volume of the top three products exceeds 100,000 If so, it means that the product has a large flow and is worth operating. 10. It’s easy to find suppliers Supply is a very important part of Amazon It is very important to find a reliable and stable supplier
11. Non-seasonal products are best It is recommended not to choose seasonal products when selecting products. Would you wear a swimsuit in winter? Would you wear a cotton jacket in summer? When you pass this season, sales drop significantly and income becomes very unstable. This is also a factor that needs to be considered when selecting products. If everyone's products are the same, then you can only compete by product quality and lowering prices. Analyze existing products to see what can be improved and try to make your products unique. These are generally consumable products, such as toilet paper and laundry detergent. This kind of product is usually sold by strong sellers. Although it is ideal, it is difficult to break into. 14. Have diverse keywords More keywords = more search exposure opportunities A product will have at least one keyword or even multiple keywords. The competitiveness of a keyword is relatively high, and everyone is competing for the ranking of this word. If you have a variety of keywords, your competition will be much easier and you will have more room for maneuver. Today I would like to share with you From new products to hot-selling products, Amazon boutique operations use these steps If you want to obtain all the following content, you can share the official account article to 2 Amazon communication groups with more than 250 people and then contact our customer service to receive it. 1) Amazon Breakthrough Shipping Plan - Latest
2) Amazon hot-selling product prediction
3) Estimated monthly sales model for the US site
4) Steps to create a hit product promotion in 30 days
5) Steps to create a hit product promotion in 60 days
6) Creating hot-selling products under Amazon’s refined shopping model
7) Ideas and operational procedures for creating Amazon hits
8) Amazon sellers’ practical experience in creating hot-selling products and sharing their experience
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