If you want to succeed on Amazon, it is important to understand what the great Amazon operators are doing! Every day they are doing product analysis, advertising management, inventory control, price adjustment, review replies, etc. Through their day-to-day efforts and unremitting pursuit, they constantly improve their operational level and achieve continuous growth and success of Amazon business.

Amazon daily operations

① Check account health status every day

You need to log in to the backend every day to see if you have received any red flag notifications. If so, you need to handle them in a timely manner based on the actual situation.

② Reply to buyer’s information

Amazon does not receive many messages from buyers compared to other platforms, but the performance evaluation requirements for message replies are very strict. If there is a message from a buyer, the reply time should not exceed 24 hours!

③ Dealing with negative reviews

If there are reviews and feedback below 4 stars, they should be handled in a timely manner. First, check the reasons why the buyer left a bad review, communicate with the customer in a timely manner, contact the customer through comments or emails, help the customer solve the problem, and then try to use reasonable statements to get the customer to delete the bad review without violating Amazon's TOS.

④ Check the product status and whether all data are normal

Operations should pay attention to the product status and whether the product data is normal every day. Once there is any abnormal data, such as a drop in sales, abnormal conversion rate, or flow of 0, we need to deal with it in a timely manner.

PPC and Data Analysis

Regarding data analysis, we will mainly analyze store traffic data, sales data, advertising data, etc. Through these data, we can observe whether today's sales have increased or decreased. If there is a problem, we can accurately know which link has the problem and make reasonable adjustments.

1. Required reports

① Data Report-Inventory and Sales Report-All Orders

② Data Report - Business Report - Sales Volume and Visits on Sub-Product Details Page. The business report mainly counts the sales volume and visits of the product, which are detailed data.

③ Advertising - Campaign Management - Advertising Report. We can optimize advertising campaigns based on the data performance in the campaign manager and the PPC data in the advertising report.

2. Click

Customers search for product keywords, find and click on our products, and enter our product details page. We simply call this process "click". Many customers repeat this process every day. The number of these repeated processes is the very meaningful number of clicks, which is the traffic obtained by our products. The fluctuation of the number of clicks directly reflects the changes in the traffic of the listing.

3. Sales

Amazon's backend does not have visual reports. The data downloaded from the backend must be processed before data analysis can be performed, such as the sales data we are going to talk about now.

The sales volume in the original form can be called "performance sales volume". This sales volume is the result of the combined use of various on-site and off-site promotion methods.

However, if you want to understand the actual order situation of the product itself, you still need to find out the actual sales of the product.

When calculating the real sales volume, it is recommended to simply remove the number of orders issued by the off-site code and the number of evaluations: Real sales volume = performance sales volume - number of orders issued by the code - number of evaluations

Performance sales include:

① Number of coupons used

② Number of Code (Promotion) used

③ Number of evaluations

④ Number of advertisements

4. Conversion Rate

All our listing optimization actions, operational techniques and promotional behaviors are striving to increase the conversion rate of products.

To improve the conversion rate, the most direct way is to supplement orders, use high-quality traffic to divert traffic, and try to ensure that every click introduced can be converted into an order.

However, a blacksmith must have strong tools himself. External forces are external forces after all. Only strong enough products and listings with a good foundation can better welcome Amazon's traffic and operate in the long run.

The natural conversion rate of a product is usually affected by the following factors. Targeted optimization can effectively improve the natural conversion rate:

①Product pictures and videos ②Title ③A+ ④5 Bullet Points ⑤Promotions ⑥Review & QA ⑦Price ⑧Shopping cart

5. Advertising

Advertising is one of the important sources of traffic for Amazon products and is also the most popular operation strategy for sellers to promote their products. So why do we advertise?

Simply put, it is to achieve the following two purposes.

① Bring more traffic to the listing

② Increase the order volume of the listing through advertising, improve product ranking, and increase the weight of the listing

But in most cases, the advertising effects of many sellers are not ideal. Sellers usually encounter these problems:

If you open the ad, you lose money. If you don't open it, you lose traffic. You download the ad report, but don't know how to analyze it and can't find the key point of the problem. At this time, we need to look at three indicators to formulate an ad strategy: conversion rate, ACOS, and sales ratio.