Sales increased by 4279%! TK solved the Amazon Prime Day product selection and traffic dilemma

May is about to pass.

Amazon’s Prime Day in July is coming soon, which is eagerly awaited by both buyers and sellers .

Although the exact date of Prime Day has not been determined,

But as time gets closer,

Many sellers are preparing for this mid-year promotion.

Looking back at last year’s Amazon Prime Day performance,

This year's prine day is still worth looking forward to.

Prime Day sales continue to grow year after year.

Prime Day 2021 sales hit a staggering $ 11.2 billion

That's nearly $4 million per minute.

65% of these sales come from the United States ,

Among them, the sales performance of small and medium-sized sellers hit a record high.

The growth rate even exceeded that of Amazon’s own business.

The huge sales figures convey the huge opportunity for sellers to leverage Prime Day to achieve explosive sales .

So how do sellers prepare for Prime Day?

In addition to optimizing product listings and making marketing budget strategies,

Product selection is the basis for explosive sales.

In terms of categories,

According to statista data,

In the next two to three years,

Fashion is the category most frequently purchased online by consumers.

Next are consumer electronics, toys, food, personal health and other categories.

Speaking of fashion,

We have to mention the short video tiktok which has been very popular recently .

Tiktok has now become a trend indicator.

The popular trends on Tiktok are often the popular trends in real life.

Because of the platform's "down-to-earth" characteristics,

So it is closer to daily life.

According to past experience,

A trend does not exist in daily life for long.

The next popular trend is coming soon.

However, when a trend first appears on the platform,

The influence cannot be underestimated.

It will continue to affect consumers' purchasing intentions for a long time.

It is said that Tiktok is a good traffic-generating tool for Amazon.

Then when prime day comes,

How does Tiktok drive traffic to Amazon?

What are some good fashion items that are selling well on Amazon?

Tiktok has now covered 150 countries.

Supports 75 languages,

The monthly active users have exceeded 1.5 billion.

Downloaded over 3 billion times worldwide,

Among them, Generation Z has the largest number of users on TikTok in the United States.

Not only does it have a large user base,

And this group of people like shopping more.

A new survey conducted by Student Beans shows that

55% of American Generation Z users on TikTok purchased products after watching product promotion videos .

Half of the respondents in the era tend to use TikTok every day .

The above data show that

Generation Z people have a strong influence and powerful ability to promote products.

Currently, the most popular topics related to Amazon on Tiktok are:

#amazon has received 27 billion views,

#amazonfinds has 19 billion cumulative page views .

#amazonfavorities has accumulated 24 billion views .

#tiktoktoktonfavorities has reached 112 billion.

Last year , Amazon had a fashion item called " tiktok Legging " which became popular .

At that time, the number of searches on Amazon reached 2 million.

The #tiktok leggings hashtag has been viewed over 500 million times.

#amazingleggings has been viewed over 175 million times.

Through the drainage of Tiktok ,

Helped increase sales of this product by 4279% .

Prices rose 275% .

Monthly sales of this product peaked in August last year.

A whopping $ 10,378,000 !

Many Amazon sellers have taken advantage of the traffic from Tiktok .

Successfully drive traffic to your Amazon store.

One of the Chinese Amazon sellers from Anhui,

In just one month, this yoga wear became the best seller .

We can know the following information from the figure below:

The price of the product increased on January 7 , not long after it was launched.

Self-delivery,

The comments were concentrated in February.

And there aren’t many comments.

We need to know how fierce the competition in yoga wear is.

Even with few reviews, you can still get the best seller .

Unless the traffic from his link has an overwhelming advantage,

This advantage basically comes from Tiktok 's traffic breakthrough!

Fashion items like clothing,

It is a very good product choice.

Or sellers can learn about the trends and aesthetics that are popular on Tiktok ,

To gain consumers' favor in style,

Helpful for product selection.

On April 26 this year ,

Amazon has more than 200 million Prime members worldwide .

Opened a tiktok account named " prime " ,

This is the first step for Amazon to build influence on Tiktok .

An Amazon Prime spokesperson said:

TikTok will be the first platform for the company to " cultivate its own social media foothold "

He defines a Prime account on TikTok as “ streamlining a brand’s voice into one cohesive social channel. ”

Amazon platform itself is so fond of Tiktok 's traffic pool,

What about the Amazon sellers themselves?

For tens of millions of Amazon sellers,

Prime Day competition has entered the sprint stage.

We should use other platforms to divert traffic.

Get ready for the big sale.

Come out on top.