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In the era of brand expansion, the distribution model that was once popular in the cross-border circle seems to be gradually fading from the stage. Many of the cross-border distribution giants that were once powerful in the early years have begun to seek transformation after experiencing distribution problems such as unsaleable inventory, disorderly management and platform crackdowns. They have actively reduced SKUs and started boutique and branding strategies. But at the same time, as the distribution model is gradually declining, there are still some sellers who can break through with this model and achieve excellent results - Yibai Network is the best example of this. Turning losses into profits, Huakai Yibai’s net profit soared by 340%!
It is learned that on April 10, Huakai Yibai, the parent company of cross-border e-commerce giant Yibai Network, released its 2022 annual performance report. During the reporting period, Huakai Yibai achieved a total operating income of 4.415 billion yuan , a year-on-year increase of 112.82% ; the net profit attributable to shareholders of the listed company reached 210.4 million yuan , a year-on-year increase of 340.83% ; the net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 193 million yuan, a year-on-year increase of 294.45%. As for the reasons for the improvement in performance this year, Huakai Yibai pointed out that it was mainly due to the following three points: 1. The external environment faced by the cross-border export e-commerce industry has improved significantly, such as the platform relaxing storage capacity restrictions and the sharp decline in shipping prices; 2. Yibai Network, a holding subsidiary, seized the opportunities of industry development and achieved steady growth in performance; 3. The payment collection of the company's original space environment art design business is normal. What deserves sellers' most attention is "how Yibai Network seizes the development opportunities in the industry" . According to the report, in 2022, Yibai Network achieved operating income of 4.382 billion yuan and net profit of 281 million yuan , prompting a significant increase in the company's overall operating performance. During the reporting period, Yibai Network implemented the parallel strategy of "general products + fine products + Yimai ecological platform" and achieved stable growth in the company's performance by relying on the company's independent research and development strength and efficient inventory management capabilities: General merchandise business: We continued to deepen our presence on the Amazon platform, fully leveraging the high cost-performance advantages of Chinese products, and actively expanded into emerging regions, achieving efficient and accurate distribution through data-based management and self-developed information systems; Boutique business and Yimai ecological platform business: both achieved good growth, and Yibai Network's gross profit margin and net profit margin improved significantly compared with the second half of 2021.
It can be seen that the main reason why Yibai Network can continue to achieve excellent results in its distribution model in 2022 is that its current distribution model is no longer purely "winning by quantity", but relies on its developed IT system. Yibai Network’s “Rebirth of Distribution”
It is learned that on April 10, Huakai Yibai also released its first quarter 2023 performance forecast: during the reporting period, the company expects to achieve a net profit attributable to shareholders of listed companies of 75 million yuan to 93 million yuan , a year-on-year increase of 117.45% to 169.29% . In the announcement, Huakai Yibai once again clearly pointed out that the company's net profit attributable to shareholders of listed companies achieved a significant increase in the same direction. The main reasons are: the general product business of the holding subsidiary Yibai Network achieved rapid year-on-year growth, and the boutique and Yimai ecological platform businesses also entered a period of accelerated development. It is learned that the rapid year-on-year growth of Yibai Network's general product business is mainly due to its independently developed intelligent MRP planning system, which continuously improves the level of automation and intelligent operations and appropriately addresses some of the drawbacks brought about by the distribution model. Public information shows that, to this day, Yibai Network is still a typical mass-market store that implements a multi-category development strategy and has hundreds of thousands of SKUs . As of the first half of 2022, Yibai Network has opened 729 online stores on Amazon. However, through the intelligent MRP planning system, Yibai Network can realize multiple functions such as intelligent publication, intelligent pricing, intelligent advertising, and intelligent stocking . It can not only automatically screen the optimal keywords based on sales data and perform batch optimization and adjustment on other listings of the same product, but also complete the full data calculation of tens of millions of product information on different platforms, millions of FBA links and inventory, and more than 200,000 to 400,000 SKUs within 5 to 6 hours. In addition, in early April this year, it was mentioned in the article "Opening 700+ Amazon stores to sell goods, and competing for ChatGPT talents with a monthly salary of 120,000 yuan" that Yibai Network's recruitment information showed that it is currently recruiting ChatGPT-related technical talents with high salaries, and even offered a high monthly salary of up to 120,000 yuan for the position of NLP project manager. It is obvious that, empowered by technology, Yibai Network seems to have embarked on a new path for product distribution. However, in general, at this stage, with the end of the wild growth era of cross-border e-commerce, it is inevitable that the distribution strategy of winning by volume will be swallowed up by the wave of industry development. Under the new situation of the industry, the branding route is both a breakthrough for going overseas and a necessary battle for transformation. Even Huakai Yibai, which relies on IT systems and has a good development trend of new distribution models, is increasing its investment in branding. Therefore, according to analysis by industry insiders, although the new distribution of goods "reborn" by Yibai Network has its merits, for the vast majority of sellers, taking the branding route is necessary for long-term success. What do you think about this? Welcome to discuss in the comment area~
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