Thousands of cross-border companies have left the market? But Amazon sellers have been ranked first for 10 years

The tide of cross-border e-commerce reform is rolling forward. As the boost from the epidemic weakens, the industry gradually returns to rationality from frenzy, and evolves from barbaric expansion to slowing growth. But at the same time, the emerging blue ocean market is rushing in with opportunities and challenges.

To this day, despite the entry of more and more e-commerce giants to shake up the market, Amazon still firmly holds the largest market share and remains the preferred channel for sellers to expand across borders.

However, the market trend is unpredictable. In the context of a sluggish macro-economy, today's cross-border sellers are not only facing multiple internal and external troubles, but are also in urgent need of finding a breakthrough in the fierce competition.

Since 2023, Amazon has introduced a number of new regulations. FBA policy adjustments, warehouse capacity reforms, high return rate label implementation, etc., continue to upgrade the platform operation guidelines. The frequent new regulations are behind the surge of new sales trends, which also puts forward higher operational requirements for cross-border merchants.

At this stage, in addition to external environmental factors such as high inflation and weak consumer demand, sellers are also facing internal concerns such as escalating platform supervision and increasing competition risks. Under this overlapping internal and external pressure, sellers need to understand the market trend, create effective operating strategies and reasonably control costs to stimulate sales growth and tap into more abundant profit margins; on the other hand, they should strengthen brand matrix building and marketing promotion to seize traffic high ground.

This is not something that can be achieved overnight. With the shock and reshuffle of the industry, the high growth dividend has gradually receded, and many cross-border merchants have been eliminated in the torrent of the times because they have difficulty adapting to the environment. Tianyancha information shows that in early 2022, a search for Shenzhen cross-border e-commerce companies showed more than 7,000 companies, but as of now, there are only 3,000+ search results. The decline in this data seems to indicate that many cross-border companies have been silently eliminated in the competition and fighting.

However, in an increasingly competitive market environment, many top sellers have remained resilient. According to the latest research from Marketplace Pulse, among Amazon's large group of third-party sellers, 20% of sellers have topped the Best Seller list for nearly 10 consecutive years, and have maintained high growth rates despite market turmoil.

Not only have these 20% of sellers not been defeated by new entrants, they have also continuously upgraded their products, adjusted their strategies according to platform policies, and kept up with the market. This shows to a certain extent that it is possible to maintain the top seller status in a certain category on Amazon for a long time.

At present, Amazon's overall market GMV is constantly expanding. Although the top sellers account for most of the market share, there is still enough room for new sellers to grow. The key is that sellers need to find the right market strategy to meet consumers' changing product needs, and at the same time shift from extensive models to refined operations, build differentiated advantages through brand building, find their own position in the segmented field, and even become top sellers.

In the turbulent cross-border market of 2023, how should we steer the ship to find the right direction and become one of the 20% of top sellers that remain standing?

Perhaps you can find the answer in the [Amazon Global Store Spring Opening 2023-South China Summit] .

This summit will focus on how to leverage the Amazon platform to help build brands and expand globally, and investment managers and cross-border experts will conduct 1v1 on-site Q&A sessions to help cross-border e-commerce practitioners gain insight into market trends, understand the direction of the platform, and seize new development opportunities.

See you at Renaissance Shenzhen Bay Hotel on April 14

[All favorable policies for Amazon sellers in 2023]

[Accurately understand the new market trends - popular products from European and American sites/Japanese sites/emerging sites]

[A comprehensive review of the essential skills for cross-border e-commerce operations]

【Amazon brand registration process and information preparation】

[Listing Editing Optimization to Play with Free Traffic] and other practical operation topics will escort sellers' operations on the Amazon platform, help new and old sellers fully understand Amazon's latest support policies and industry trends in 2023, and find new business expansion opportunities;

In the face of logistics challenges, the vice president of air transportation of Yunlian.com Group will share on [How to reduce costs and increase efficiency in cross-border e-commerce logistics] to help cross-border sellers solve the problem of high logistics costs.

Zhang Zhiqiang KK, an incubator of billion-level sellers, shared the topic [How to promote new products under compliance conditions];

The founder of Winshanghui Cross-border E-commerce Academy, Lao Wei, delivered a high-energy output [Advertising balance strategies and suggestions in Amazon operations];

Daniel, the director of Yifong Brand IP Madhouse, brought you the [full-category and full-dimensional product promotion plan].

If you want to grasp the latest industry trends and connect with high-quality channels and resources, please sign up for the Amazon Global Selling Spring 2023-South China Summit. We will be waiting for you at the Renaissance Shenzhen Bay Hotel on April 14!

▲ Scan the QR code above to register