The peak season is coming, but you still don’t know how to run Amazon ads? Here are 4 tips for you!

Black Friday is coming to an end, and Cyber ​​Monday is coming soon! There is only about a month left before the end of this year's peak season. Now is the time to increase your advertising budget, further optimize advertising effects, and achieve explosive sales during the year-end peak season!

Today, I will introduce to you how to use Amazon sponsored ads to improve advertising effectiveness and prepare for the final stage of the peak season.

Continuous advertising campaigns will consolidate the seller's sales momentum during the peak season and provide valuable data to help dynamically demonstrate the effectiveness of advertising. Sellers can create continuous sponsorship advertising campaigns by not setting an ad end date.

Sellers can also identify the best performing keywords in the Sponsored Product Ads Keywords report and increase bids on selected keywords.

If you are creating sponsored brand ads in the hope of increasing brand awareness, you can refer to the “New-to-Brand” metric to identify channels and strategies that help attract new customers and increase your investment accordingly.

If you create sponsored display ads, you can measure the number of ad clicks that convert into orders and increase the budget for the corresponding campaign.

Optimizing ad targeting will help sellers attract more customers. The right combination of keywords and products in the ad campaign is crucial. Sellers can determine the best performing combination by continuously testing and optimizing keyword and product targeting.

If your brand deals with electronics and your goal is to expand your product range and acquire new customers, you should test all solutions to determine which best meets your goals.

Sellers can start with high-traffic categories and perform manual keyword targeting for Sponsored Products and Sponsored Brands. Sellers can also use Sponsored Brands to target non-brand keywords with branded ads.

Finally, sellers can re-engage audiences through view targeting in Sponsored Display ads. Test various advertising solutions and select the best one based on performance.

Setting your ad bid to the highest possible bid is especially important during the peak season when competition is fierce. Sellers only pay when a customer clicks on their ad, and can lower their bid at any time. Sellers can also set bids at a group level to better control their spending.

Sponsored product ads offer a dynamic bidding feature that allows Amazon to adjust bids in real time based on the likelihood of order conversion. If Amazon believes that your ad is likely to lead to sales, it will increase the bid to get a better display position for your ad, otherwise it will reduce the bid.

For Sponsored Brands ads, sellers can use the suggested bid or choose automatic bidding. There is also a custom bid feature that increases or decreases bids by a fixed percentage.

Sponsored Display ads can also use dynamic bidding. Lower your bid in real time when your ad is less likely to result in a sale, or raise and lower your bid based on the probability of a sale.

Simplify your advertising work and save time with bulk operations. Bulk operations help scale your advertising by enabling sellers to create, edit, and optimize multiple campaigns at the same time.

To start using bulk operations on Amazon, sellers must go to the Amazon backend, select Bulk Operations, and download the Bulk Operations template. Sellers can make changes to multiple campaigns through bulk templates without having to edit them individually in Ads Manager. The template provides instructions, definitions, and template examples for each advertising solution to demonstrate how to create an advertising campaign and make changes to existing ads.

Competition in the fourth quarter is fierce because holiday shopping starts earlier this year than in previous years and lasts until late December.

Competitive pricing and optimizing advertising on Amazon will help sellers stand out from the crowd of competitors in the market. Running campaigns consistently, testing ad targeting, setting bids strategically, and utilizing bulk operations to streamline advertising efforts will help sellers further increase conversions during holiday sales.

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