What is NeoReach? NeoReach Review

NeoReach Company Introduction

Founded by a team from Stanford University, NeoReach is a venture-backed startup based out of Silicon Valley.

NeoReach Platform Introduction

The NeoReach platform has 3 million influencer data, and they provide search functions, influencer social marketing post content, real-time reporting and other functions. It is worth mentioning that the platform has more than 3 million influencers and 40 different search criteria, providing a fast and intuitive way to narrow down search results - not only targeting the right influencers, but also targeting the right audience.

NeoReach Core Features

1. Influencer Search

This is an influencer search engine that helps users find influencers, analyze their profiles, and recruit them to campaigns. So far, the NeoReach search engine includes more than 3,000,000 influencers. NeoReach analyzes each influencer's profile to produce information about the influencer's audience demographics, brand affinity, and social performance. Demographics include follower age, gender, location, interests, and household income. NeoReach Search supports 7 social networks: YouTube, Instagram, Facebook, Twitter, Vine, Blogs, and Snapchat.

2. Influencer Management

It is a management platform that helps users communicate with influencers and coordinate their influencer programs. The app offers features like brief creation, rate negotiation, contract signing, post-approval, influencer communication, and payment management.

3. Influencer Tracking

This comprehensive reporting suite uses big data analytics and data visualization to provide enterprise reporting across all of a company’s influencer marketing activities.

NeoReach Development History

In December 2013, a closed beta version was launched.

In early 2014, the team expanded its agency partnerships and quickly penetrated the mainstream market.

In August 2014, former oDesk CEO Gary Swart joined NeoReach as an advisor.

In September 2014, NeoReach had over 10,000 bloggers and social media influencers using the platform.