Annual sales reach 200 million yuan! Let’s see how TikTok sells big?

Annual sales reach 200 million yuan! Let’s see how TikTok sells big?

In 2024, traffic is king, and those who get big promotion traffic will get more orders. With the outstanding performance of last year's Black Friday, TikTok Shop's Black Friday promotion this year has once again entered the vision of sellers. Recently, TikTok Shop has officially announced that the event will be held from November 14 to December 2, and the warm-up activities have quietly kicked off.

Faced with this impending "huge fortune", how should cross-border sellers make full use of the opportunity of the big promotion to achieve a leap in performance?

TT123 will hold the "2024 TikTok Shop Peak Season Promotion Traffic Summit" on October 22, and work with TikTok Shop official managers, US sellers, authoritative experts in the overseas field, industry top sellers, etc. to reveal to sellers the secrets of TikTok Shop's Black Friday promotion. At the same time, pay attention to the latest trends in TikTok Shop in the US, and use practical cases to open up new ideas for sellers' overseas growth.


The guest to be introduced in this article is Lao Bai, the founder of Dark Horse Club and a senior best-selling player in Southeast Asia and the United States.

About Black Horse Club


TikTok is a content e-commerce logic, which is characterized by uncertainty in content and is in a period of dividend explosion with scarce high-quality content. Therefore, there is a huge information gap, which needs to be narrowed through communication. Dark Horse Club is the name of a seller community built by Lao Bai. As of now, there are more than 5,000 members.

About the Guests

Lao Bai is an experienced cross-border e-commerce entrepreneur. He first entered the Lazada and Shopee platforms. With his outstanding business strategies, he achieved a single-day GMV of up to one million in 2020.


With the rise of TikTok, Lao Bai turned his attention to TikTok e-commerce, and experienced the whole process from short video sales to unmanned live broadcast, and then to TikTok store k store 0-1. In early 2023, he further expanded his business, opened a TikTok team for the US market, and opened an overseas factory at the end of the year. At present, Lao Bai's annual sales have reached 200 million yuan.

Regarding this year's 2024 peak season promotion, Lao Bai predicts that during the peak sales season, holiday-themed products may become market hotspots, especially Christmas and Halloween-related products. Secondly, products with gift attributes, such as creative shaped products such as water cups, may also usher in a sales peak.

In addition, Bai speculated that despite the strong growth momentum of TikTok's e-commerce, the GMV of the US region for the whole year may not reach the platform's expected target. He estimated that the market size in the US region may reach about 15 billion US dollars. This shows that despite the huge market potential, there are still some difficulties to overcome in order to achieve higher sales targets.

For sellers, Lao Bai believes that discovering high-quality resources is crucial. First, localization of resources is key, and they should be as close to the target market as possible to meet the preferences and habits of local consumers. Secondly, merchants need to have the ability to create content, whether it is making short videos or live broadcasts, they need to be attractive and creative. Finally, in terms of marketing and promotion, it is essential to have a professional advertising team, which needs to attract traffic through precise advertising, promote the rapid growth of GMV, and quickly occupy the market.

After building a presence on TikTok, sellers can consider combining social media marketing with SEO for a more comprehensive e-commerce strategy.

At this summit, Black Horse Club founder Lao Bai will answer questions for sellers, such as what consumers in the US care about more during the peak season and how to improve sales before and after the peak season . It helps sellers find new growth points on TikTok and achieve long-term development of their sales business .

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