Amazon launches new features! Sellers' costs increase by 3%?

Recently, Amazon announced the launch of a new feature in the brand analysis module - Brand Analytic Video , which will display more relevant information about Brand Analytic in the form of video.

Sellers who have registered their products should be familiar with this function. Brand Analytic is a data analysis module specially set up by Amazon for brand sellers. It will collect and compile various data based on the sellers’ actual situation to assist sellers in brand operation and strategy formulation, including data on keywords, market demand, product comparison, alternative purchase behavior, and audience characteristics.

The newly added Brand Analytic Video uses video to display more brand data and detailed content of Brand Analytics, allowing sellers to understand and utilize various data and brand analysis functions more concisely and intuitively.

This can be convenient for sellers who are new to the brand analytics function, helping them understand the meaning and usage of each data. However, Brand Analytics Video currently only supports English, which may still be a bit difficult for everyone to understand. Here I will briefly talk about some basic ways to use Brand Analytics.

1. Check brand keyword data

Some sellers often use some keyword search tools when selecting products. Brand Analytics also provides keyword data search specific to Amazon. Sellers can use the brand analysis function to view the entire Amazon keywords, including categories, products, and ASINs. For example, by matching multiple keywords with high conversion rates, sellers can use these word combinations to select titles/STs with high clicks and conversion rates.

At the same time, sellers can also develop strategies for competing products by viewing other sellers’ keyword data. In short, this is the most commonly used place for Brand Analytics, which is very worry-free for brand sellers.

2. Shopping Demand Analysis

Market Basket Analysis, this function mainly counts which products are usually purchased together when purchasing products from brand sellers. In short, it is "which products are placed in a shopping basket?" Through the purchase behavior of customers, we can understand what kind of customers they are and why they buy these products, find out related products and give sellers development suggestions, etc.

Length is a priority. Sellers who want to know the specifics of brand analysis can scan the QR code at the end of the article to get my tips package. In general, Brand Analytics is a very powerful Amazon official data analysis module that can effectively collect data for sellers to operate and formulate brand plans. After the addition of the new video function, it also lowers the threshold for sellers to use and understand it. It can be said that it is quite friendly to sellers. Sellers who have registered should hurry up and try it.

In addition to the new features, sellers on the European site may have a hard time recently, as another EU site has introduced digital taxes!

According to foreign media reports, the Spanish government has approved a 3% digital tax on multinational technology giants . Subsequently, Amazon Service Europe announced to sellers on Amazon that it would respond to the government’s new tax law and increase sales commissions and various fees by 3%. The changes will take effect on April 1, 2021.

By this calculation, there are now three sites that have raised commissions and other fees due to digital taxes, including France, the United Kingdom, and now Spain.

Although the rates are different, the objects of collection are all commissions and some FBA fees, including storage fees and delivery fees, etc. Although the increase in the Spanish site is only 3% (for example: the original commission rate is 15%, and after a 3% increase it becomes 15.45%) , if the sales rate is 100 euros and the rate is 15%, it actually only increased by 0.45 euros.

But when all other expenses are added together, it will be a bit painful. For example, monthly storage fees and FBA delivery fees are the biggest costs that must be paid every month, almost the majority of the costs except for ordering costs and first-mile costs. It is still very uncomfortable to increase them by 3%. An account with monthly sales of more than 10,000 euros can easily lose a hundred euros . If the delivery fee and storage fee account for a high proportion, it will be even more terrible. Sellers with relatively limited profit margins must plan well.

Next, there are many other factors such as the epidemic and logistics, which may lead to an increase in costs for cross-border sellers. Only by suppressing costs as much as possible and saving profit margins can we better cope with the situation.