Create a B2B version of "Prime Membership"! New features bring new business opportunities

Walmart recently announced that it will launch a new business module, "Walmart Business", to enter the cross-border e-commerce B2B business. At the same time, it also launched a corresponding "Walmart Business+" membership system to provide B2B buyers with services similar to Prime membership!

According to data released by Walmart, millions of local small and micro businesses in the United States rely on ordering products from Walmart. The Business service now launched is to provide support for these small and medium-sized enterprises.

Walmart Business provides multi-user accounts for 2B business sellers, enabling companies to add up to five sub-accounts under one company account. Payment information, order history, and purchasing power can also be shared between accounts. Walmart also offers a tax exemption program for qualified companies and organizations , allowing qualified taxes to be automatically removed at checkout.

It is reported that the current focus of the Business business is to eliminate the complexity of corporate procurement, reduce costs and provide third-party sellers with opportunities to reach more corporate customers.

Amazon also has a Business business, but Amazon does not put too much energy in this area. Many sellers will open a Business business as an additional channel, and occasionally there will be Business buyers coming to patronize. Walmart is different. It is obvious that Walmart still attaches great importance to Business. It even wants to launch a special Business membership-"Walmart Business+" service, which directly targets Amazon's Prime membership. Business buyers who have opened this service can enjoy free delivery without any threshold. Members can get a 2% rebate for orders of US$250 or more, which will be subsidized by Walmart. At the same time, it will also provide a special subscription-saving service for business buyers, saving at least 5% .

This support is much greater than that of Amazon. In this way, corporate buyers on Walmart will definitely catch up with Amazon quickly. This is definitely exciting news for sellers who have made early arrangements for Walmart. However, sellers who are still waiting are also blessed. Recently, Walmart has launched a new seller support plan! Offer generous conditions to attract sellers to join Walmart!

Walmart officially announced the launch of the New-Seller Savings campaign recently. Through this campaign, third-party sellers who join Walmart will be able to enjoy a commission rate discount of up to 25%!

However, I think the conditions for getting the full 25% are quite harsh, and you need to get it in four places.

1. Use Walmart’s delivery service WFS (+5%),

2. Complete the new seller survey before joining (+10%)

3. Use Walmart’s in-site advertising service (+5%)

4. Register and use the Walmart Pricer (+5%)

You need to use all the above functions to get the full 25%.

However, Walmart is also conscientious. The item with the largest discount rate is to complete the questionnaire, which is not difficult to do. In addition, Walmart will directly give $500 in advertising fees to newly registered sellers. This is equivalent to new sellers being able to get a commission discount for free on advertising. The total discount rate of 15% is quite attractive.

Data from multiple sources show that Walmart is one of the fastest growing e-commerce markets in the United States, currently with 118 million visitors per month. During the Black Friday and Cyber ​​Monday shopping festivals last November, Walmart’s search popularity even surpassed Amazon , making it a very promising cross-border market.

Moreover, before the Chinese New Year this year, Walmart significantly lowered the threshold for opening a store , and many sellers who were waiting and watching have begun to move in. This year, the number of new sellers at Walmart is bound to usher in a blowout. Sellers who want to seize this wave of Walmart business opportunities are best to move in before the surge in their peers begins to roll up , so as to seize the opportunity.