Amazon's new features stimulate high-priced consumption! Customized product categories usher in major benefits

In order to solve the sluggish growth on the consumer side, Amazon recently piloted a buyer financing program (FCF) on its UK site to provide credit shopping services to local consumers.

With the FCF plan, consumers can freely choose 3-48 equal installments to purchase products, and some products above £100 can enjoy interest-free installment payments. Basically, it is similar to credit purchases such as Huabei and Baitiao in China.

Previously, FCF was piloted on a small scale in France, and third-party sellers can also participate in this plan and list eligible products. When consumers purchase these products, they will see the FCF logo on the checkout page. However, I have found some feedback from sellers who have used the FCF plan. This function is not provided to sellers for free . When buyers successfully pay using FCF installments, Amazon will charge sellers a certain fee. The detailed terms and fees of the FCF plan can be found in the seller backend.

And according to the announcement from Amazon UK, it will not be completely free for buyers, and specific consumer-side charging standards may be launched after June 1 this year.

This is a great way to stimulate consumers to shop. A very professional survey shows that when consumers spend real money, they will feel a sense of pain that they have suffered a loss. Installment payments can effectively reduce this pain. Huabei and Baitiao have verified the stimulating effect of installment payments on consumption in China, setting off a wave of advanced consumption in China. Thanks to this, Ant Financial almost went public. Apart from anything else, it is definitely a good thing for sellers. Previously, Amazon was piloting in the smaller French site, and now it has been put in the UK. It can be seen that Amazon's pilot scope and market are getting bigger and bigger. I believe that this year it is very likely that this function will be brought to the US site, which will inevitably bring a shot in the arm to the US consumer market.

Recently, Amazon has also made major changes to the customized product category on the US site. Customized products purchased on Amazon will no longer be returnable!

Amazon's latest announcement shows that starting from February 15 this year, customized and personalized products purchased by consumers on Amazon, including customized products such as size and appearance, or personalized products with customized names, designs or inscriptions, will not be able to be returned.

The official also emphasized that after the implementation of the new policy, when buyers place an order for customized products, they will be reminded several times that the customized products they are about to order cannot be returned after purchase, reducing possible customer complaints. At the same time, after the implementation of the new policy, sellers do not need to manually reject return requests, Amazon will automatically process for eligible customized products.

Customized products are a very polarized category. It is difficult to make and the product is expensive, but customization can increase the unit price of the product. Even if it is delivered by express alone without bulk delivery , it is still profitable. Many beautiful products can quietly make money by customization. However, the return problem has always plagued the customized category. Customized returns are truly total losses, and there is basically no possibility of secondary sales. If returns occur, the seller can only eat the loss himself if he does not want to attract customer complaints.

However, after the new policy, this situation will definitely be greatly reduced, which is definitely a big benefit for customized products. In addition, customized products with generally higher unit prices also perfectly meet the needs of installment payments . If Amazon can bring installment payments to the US site this year, the customized category will really take off.