Registration Information Requirements

(1) Registered email address : It is recommended to provide mainstream email addresses such as QQ , Sina, Outlook , Hotmail , etc. (Try to avoid using corporate email addresses, Gmail , 163 , 126 email addresses)

(2) Business license
(3) Store name , English is recommended

(4) Dual currency credit cards with Visa or MasterCard logos

(5) Receiving account

(6) New mobile phone number

Registration Process

1. Click to log in to Amazon's official website gs.amazon.cn to register, and select the North American site to register

(Note: Please note that during the registration process, all information should be filled in in Pinyin or English!!!)

2. Create a user and enter the email address as required

3. Fill in the account name, email address, and create a user password

4. For company users, fill in the company registration name in English or Pinyin. For individual users, fill in the personal name in English or Pinyin. Check to agree to the relevant agreement.

5. Continue to enter the seller's information using pinyin or English

6. Enter credit card information

① Please use a dual currency credit card that can pay in US dollars

②Visa and Master Card are both accepted

③ Confirm whether the default address information is the same as the credit card billing address. If different, please fill in the address in English or Pinyin.

④The credit card holder and the account registrant do not need to be the same person; personal credit cards can also be used for corporate accounts

⑤If the information filled in is correct, the system will attempt to pre-authorize the credit card to verify that the credit card has credit limit. The cardholder may receive a pre-authorization reminder from the issuing bank.

⑥You can change your credit card information at any time during registration and account operation.

⑦This credit card is used for account settlement. If the balance in your seller account is not enough to offset the relevant amount, the system will deduct the monthly fee or other sales fees from your credit card.

⑧ If you receive a notification that the credit card information registered in your seller account is invalid, please check the following information:

Billing address. This address must be exactly as it appears on your credit card statement.

Check with your bank to confirm that your credit card has not expired, has sufficient credit limit, and has no restrictions on online debits for the declined amount.

7. Verify phone number – You can use the phone number to receive a verification code or receive a text message

Click "Contact me now" and you will receive a call from the system. Then the computer will display a 4-digit number. Pick up the phone and enter the 4-digit number, ending with #, to complete the verification. Please note: Many times the system will have problems and the verification will fail. After trying 2 times, please change the number or SMS verification. If you fail 3 times, it will take 1 hour to continue.

SMS verification

8. Conduct a tax audit

The US tax audit is a self-service audit process that will guide you to enter your identity information to confirm whether your account is subject to US taxes. Most of the identity information will be pre-filled from the information you previously filled in. In order to meet the requirements of the US tax department as efficiently as possible, please make sure to answer all questions and enter all required information during the audit process. Chinese sellers must also complete this audit process before completing the registration process.

8.1 Start tax identity verification

Click "Online Audit Wizard" to start tax audit

8.2 Confirmation of Non-U.S. Status of Company or Individual

8.3 Select the nature of the beneficiary – company or individual

Please note:

If your account is a business, please confirm your business mailing address

If your account is an individual, after confirming your mailing address, please confirm that you do not meet any of the en route.

Click to proceed to the next step

8.4 Please confirm Part I here

Some of the information about the account beneficiary is correct. If any fields are missing, please return to the previous page and update your information. If the information is correct after review, please click "Save and Continue"

8.5 Agree to provide electronic signature

8.6 Click "End Review" here

9. After completing the above steps, congratulations! The account registration is complete and you can enter the seller backend for management.

10. Amazon will ask you to answer some questions to understand the nature of your products and the planned sales volume when you start selling. Based on this information, Amazon will recommend relevant tools and information for your account. You can click the help search button in the upper right corner to find all the information you want to know about Amazon's North American site seller operations . We have also prepared various training materials to help you sell successfully in your account, and we encourage you to take the time to learn. At the same time, you can also contact the Amazon seller support team through the help button of the seller platform to answer your questions.

Audit information

North America Station: Legal person ID card + business license + bill

1) ID card of the company legal representative

a. The name on the ID card must be consistent with the name of the legal person on the business license

b. Must be issued by Mainland China, Hong Kong, or Taiwan

c. Please provide color photos/scans of both sides. Black and white copies will not be accepted.

d. The image must be clear and readable

e. ID card should be valid

2) Business license

a. Must be issued by Mainland China, Hong Kong, or Taiwan

Mainland China: Business License

Hong Kong, China: Certificate of Incorporation and Business Registration Ordinance

Taiwan: Limited Company Registration Form/Stock Company Registration Form/Limited Company Change Registration Form/Stock Company Change Registration Form

b. Please provide color photos/scans, black and white copies are not acceptable, and the images must be clear and readable

c. The business license in mainland China should be more than 60 days away from the expiration date, and the business registration regulations in Hong Kong should be more than 45 days away from the expiration date.

d. The address on the business license must be consistent with the business address you filled in on the seller platform

Other considerations

1. If you are a mainland China company seller, there is no mandatory requirement for the bank statement upload area. You can choose to upload or place a blank document.

2. If you have multiple copies, please merge them into one file for uploading.

3. We do not accept files sent by email. Please upload the information through the link provided.

4. If you are a Hong Kong company seller, you need to submit another certificate to prove that the director is the actual director of your company. You can submit this certificate together with your ID card.

·

Only for Hong Kong sellers. The legal status of the business registration certificate is a company:

Please go to https://www.icris.cr.gov.hk/csci/ ( path: select Login without an account – View – Company Information – Online Viewing ) to check the names of your company’s directors and take a screenshot online, including the full content and website link. ( Note: There is a fee for checking the names of your company’s directors on this website )

Only for Hong Kong sellers whose business registration certificate is legally an individual:

Please check the names of your company's directors on the Hong Kong Government One-Stop Website, save the complete PDF document generated online and submit it to us. Website link : http://www.gov.hk/sc/residents/taxes/etax/services/application_for_supply_of_information_on_the_br.htm, path: Apply now - Select Apply for information in the business register - Select Electronic extract of information in the business register - Payment. ( Note: There is a fee for checking the names of your company's directors on this website )

Whether you are a new seller or a seller who has submitted materials but has not yet passed the review, the materials required for seller review will be based on the new process. Please provide the documents listed in the verification section of the seller platform within 5 days after registration : https://sellercentral.amazon.com/hz/approvalrequest/register

Refer to the following flow chart:

Purpose of audit

To continuously improve Amazon's user experience and create a healthier trading environment for sellers.

Store advantages

1. Register once and open the US, Canada, and Mexico sites at the same time

2. Expose your products to over 95 million North American customers every month

3. Establish your brand in North America and let Chinese brands "go global"

4. First-class FBA logistics service, taking care of logistics, customer service, logistics and other tedious tasks for you

5. Provide you with reliable innovation and services to help you easily manage global business

References

• 1. Hong Kong company seller business registration certificate query: ICRIS website [reference date 2018-03-06T16:00:00.000Z]
• 2. New registration process: Amazon Seller Center [reference date 2018-03-06T16:00:00.000Z]
• 3. Hong Kong individual seller business registration certificate query: Hong Kong Government One-Stop Website [reference date 2018-03-06T16:00:00.000Z]