Amazon Prime vs Walmart+! Which is more popular in the United States?

According to the latest report from PYMNTS, there are some fundamental differences in the services sought by the two groups of people who subscribe to Walmart+ membership and Amazon Prime membership. Walmart+ members pay more attention to commodity prices, while Prime members pay more attention to free delivery and streaming services.

The report shows that as of now, in the United States, the number of Walmart+ members is estimated to be 51 million, and the number of Amazon Prime members is estimated to be 171 million.

Among Walmart+ members, 25% said the main reason for subscribing was free shipping, while among Prime members, 64% cited free shipping as an important reason. It can be seen that Prime members value free shipping more.

With inflation hitting an all-time high, deals and discounts are another important reason for Americans to subscribe to Walmart+. 37% of Walmart+ members said discounts were the reason for their membership, while only 31% of Prime members said so.

It is learned that regardless of age group or income level, most Americans who subscribe to Walmart+ membership are seeking some discounts on grocery shopping, and some are for cheaper gasoline prices (On April 27, Walmart announced gasoline discounts for Walmart+ members). Most people who subscribe to Prime membership do so for the fast and safe delivery of goods, and of course, some are for Prime video.

Editor ✎ Nicole/

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