Soul-searching question: Is Amazon’s data-driven product selection really useful?

Soul-searching question: Is Amazon’s data-driven product selection really useful?


First of all, the essence of data-based product selection is actually to find a blue ocean, which is also the original intention of most sellers. Of course, there are also wealthy sponsors who do not need to find a blue ocean, and can use their money to identify a category~ But I believe that the majority of small and medium-sized sellers still use the data displayed by various software to analyze the market, analyze competitors, analyze hot spots and other key data. Then the question is, is it really useful to select products based on such data?

First of all, my personal opinion: it is useful! But only for a small number of people~

Analyze the site's hot search terms, rankings, popularity, and Google trends; use product selection tools and data analysis software to estimate sales and profits; and select the blue ocean market that's right for you to enter. Balabala has all kinds of courses and teaching. I believe that each developer has his or her own set of analysis methods, so I won't argue with them. However, very few people can actually select products that are beneficial to their company from these data.

Why do I say so?

Everyone has found their own piece of "blue ocean" through these data, but is it really blue? Not necessarily.

If everyone finds it, everyone will enter the market. Only the small group of people who discovered it at the beginning can really enjoy the so-called "blue ocean bonus". Soon, it will become a "red" market that makes people panic. The sellers who enter the market later will become the ones who are swallowed up. They hang their heads and sigh that they are dazzled by this damn data. I believe that there are definitely not a few sellers who fall into this data "trap". One of the important factors leading to this is homogeneity! Many sellers will compromise with standard spot goods because they want to seize the first wave of the market (I have met several friends with this mentality, thinking that they have discovered a new world and want to win by speed)~

In fact, in addition to us, many new players have similar experiences. If you want to jump out of this data trap, you must have your own high-quality differentiated products. Only in this way can the entire market be in healthy competition, let the business return to the product itself, and come up with products that truly solve problems based on C-end needs, rather than forcing involution. In short, only by doing a good job on the supply chain side can you truly enter the blue ocean when you discover it~


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