How can such an ugly picture be so popular? Do you have these misunderstandings in drawing pictures?

How can such an ugly picture be so popular? Do you have these misunderstandings in drawing pictures?


It is said that e-commerce is all about selling pictures. That's right, if you do a good job with pictures, you are not far from a hot sale. As the saying goes, ugly is too ugly, if you think the picture is ugly, the product will often be a hot sale. Learn how to optimize pictures to make your sales hot during the peak season.

Picture misunderstanding 1: Bigger is better.

The most intuitive impression of a product to consumers comes mainly from the main image, because it is also the first image that appears on our search results page. How to get consumers to click on a product among a vast number of similar products? The main image plays a very important role. If the product image is not of high quality, the first thing that will be affected is your click-through rate. Without clicks, there is no conversion. Everyone knows the great influence of the main image.
In fact, many consumers now shop through mobile phones , so some sellers will adjust the image ratio to 2:3 in order to adapt to the mobile page display.
Note: The bigger the image, the better. If the image is too large, the loading speed will become slower, which is not worth the effort.
Are there any tips for taking high-quality product photos?
Taking the fashion category as an example, there will be a picture display template as shown below. Its function is to help everyone find a golden visual point when taking pictures of models. Then, a picture can be divided into 40 rows and three columns to facilitate shooting.

Picture misunderstanding 2: bright colors and too fancy.
Try to submit localized style picture sets based on the aesthetic preferences of consumers in different countries.
Points to note in the attached pictures
  1. It would be better to magnify the details, talk about the material, or explain how to wash it and other care methods.
  2. .It is recommended to correspond one to one with the 5-point description, because the order of the 5-point description is written little by little according to the biggest selling point of the product. By making the attached picture in this way, the two can echo each other and achieve the effect of 1+1>2.

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