What are the Four Young Masters of South China City? Review of the Four Young Masters of South China City

The four young masters of South China City refer to four cross-border e-commerce companies in Shenzhen, namely, Sunway, Aoji, Tongtuo, and Youkeshu. Cross-border e-commerce sellers are mainly concentrated in Shenzhen, and Shenzhen sellers are mainly concentrated in South China City in Bantian and Pinghu near Shenzhen North Station. The five tigers of Bantian and the four young masters of South China City refer to companies that rank high in the cross-border e-commerce industry.

The four young masters of South China City include

1. Savi

Shenzhen Saiwei Network Technology Co., Ltd. ("Saiwei" for short) is a B2B/B2C demonstration enterprise engaged in e-commerce quick payment technical support business, e-commerce platform B2C retail, e-commerce platform construction, technical support, platform establishment, e-commerce big data management, and online data processing, and is a high-tech enterprise engaged in cross-border e-commerce export trade.

With foreign trade B2B/B2C e-commerce operations as its core business, Savi focuses on online marketing, external technical support, goods export, technology export, brand building and supply chain management, and sells products on cross-border e-commerce platforms such as Alibaba, eBay, AliExpress, Amazon, and Wish.

2. Aoji

AUKEY International was established in Hamburg, Germany in 2005. It is a transnational e-commerce company with foreign trade B2C e-commerce operation as its core business. The company takes "leading Chinese brands to the world" as its ultimate mission. After more than ten years of practice and operation, AUKEY e-commerce has transformed from traditional foreign trade to foreign trade e-commerce, and then to the layout of its own B2C platform in small languages, avoiding the highly competitive market environment and achieving steady development. It has now grown into one of the leading companies in the field of cross-border e-commerce.

The company's business development involves multiple e-commerce platforms. In addition to self-built independent websites in European minority languages ​​such as German, French, and Spanish, it also engages in third-party international platforms such as eBay, Amazon, AliExpress, WISH, Tmall, and JD.com. Its business covers more than 200 countries and regions including Germany, France, Italy, Spain, Portugal, the United Kingdom, Russia, Japan, Canada, and the United States. Its business categories cover digital electronics series, photographic equipment, wedding dresses, fashion clothing, car-mounted products, home furnishings, etc.

3. Tongtuo

TOMTOP, Shenzhen Tongtuo Technology Co., Ltd., was founded in 2004 and is headquartered in Shenzhen. It is a first-tier cross-border e-commerce company in China. It pioneered the "pan-channel and pan-supply chain" business model and is engaged in import and export two-way cross-border e-commerce trade.

The import business is committed to introducing high-quality global products to China through various channels such as Walmart, Carrefour, RT-Mart, NetEase Kaola, Tmall Global, JD Global, and Tongtao WeChat Mall, covering nearly ten categories including food, daily chemicals, beauty, mother and baby, and wine, and thousands of products.

The export business is committed to selling high-quality Chinese products to end consumers around the world through eBay, Amazon, AliExpress, Wish, TOMTOP and other channels, including game accessories, computer accessories, mobile phone accessories, auto accessories, photographic equipment, audio and video, home furnishing, health, beauty, clothing, toys, outdoor and other dozens of categories, tens of thousands of products.

4. There is a tree

Shenzhen Youkeshu Technology Co., Ltd. was founded in 2010 with a registered capital of RMB 250 million. It is currently listed on the New Third Board. The group is positioned in the Internet + cross-border trade, deeply deploys the entire cross-border e-commerce industry chain, and is committed to building a global commodity trade circulation system.

The company has more than 1,800 employees worldwide, with offices in Shenzhen, Hangzhou, Dongguan, the United Kingdom, the United States, Poland and other places. The global warehouse area exceeds 160,000 square meters, and the business covers more than 200 countries and regions around the world. In 2016, the operating income was 1.516 billion yuan and the total profit reached 112 million yuan.

The company's cross-border e-commerce export business mainly relies on more than 300 mature stores on third-party international operating platforms such as Ebay, Amazon, Wish, and AliExpress. By integrating upstream supply chains, optimizing channels, compressing logistics, and controlling unit prices, the company sells cost-effective Chinese products to more than 200 countries and regions including North America, Europe, and Southeast Asia, with annual sales exceeding 1.5 billion yuan.

The differences between the four young masters of South China City

Aukey: The number of SKUs is the smallest, but its Aukey brand standardization and brand specifications are also the most prominent. At the same time, Aukey's product selection will be relatively more refined.

Tongtuo: It is more adept at operating on the eBay platform and has the best price standardization management, so it deserves the title of "price killer".

Savi: Our focus is mainly on the standard process of supply chain management, which makes the sales and supply of our products smoother on the one hand, and on the other hand, we can also operate the distribution platform at the same time.

Youkeshu: We still have a deep foundation in the selection criteria, judgment methods, and judgment criteria for the success of new product development. Judging from the new product development standard judgment document circulated by Youkeshu, the six dimensions are comprehensive, namely market intelligence maintenance, platform competitor dimension, business model standard dimension, development success rate dimension, "bunker" dimension, and clearance and delisting dimension.