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The full text has 1454 words and takes 6 minutes to read.
What is the most important thing in cross-border e-commerce? Product selection or operation ?
Many sellers have chosen many products, but still cannot operate them well. They release large batches of products, and piles of inventory are left to settle and become unsalable products, depleting their hard-earned money. As a result, many people compare starting a business on Amazon to the most wasteful thing. But is this really the case? Apart from the jokes, there are still so many people who make money! So why can't you make money? Can you say that you don't work hard? It seems not. In fact, after a detailed analysis, the reason why many sellers do not operate well is largely because of problems in product selection. Let’s take a look at the painful experiences of sellers who failed in product selection: Sell whatever is hot. I saw a product that was selling well before, so I rushed to buy it, but the problem was that I ignored its life cycle, which led to serious unsalable inventory. In the end, I had to cut down the top few SKUs on eBay, and it took more than a year to deal with the unsalable goods. Previously, I only focused on marketing, thinking that I could just spend money to get traffic, but I ignored the most important thing - the product. Many customers gave me bad feedback, which led to the product not being sold! There were still a lot of goods in the warehouse, but the whole warehouse was full of hot products, old hot products! I once thought that I could become a winner in life by opening more accounts and distributing a large amount of goods. However, after shipping a large amount of goods to the FBA warehouse, the market response was not strong. I really learned a vivid lesson about the broken capital chain: "If the goods are put on the shelves, they will be unsalable, if they are unsalable, there will be no money, and if there is no money, it will be miserable." Seeing that a competitor's product has good sales, estimating that the gross profit of the product is more than 50% or even higher, then confidently think that you can definitely do better, thinking that as long as you lower the profit margin appropriately, the price will highlight the advantage. In the end, you can't beat them! So, how do you choose products on Amazon to make money? After carefully studying more than 1,000 best-selling cases last year, I have extracted three ideas for product selection that are sure to make money: 1. Low product cost, high profit margin, small size (such as beauty masks, mobile phone films, data cables, etc.) The core operation of this type of product is to match resources for brushing orders. What is meant here is more about free reviews. While the reviews are stable, the free reviews are used to do keywords, and they often use 3-4 big words and don't choose to do small words. This type of product often invests very little in CPC, and running advertisements is really not as direct as brushing orders. 2. Blue Ocean Products (e.g. pen holders, digital desktop notes, vases, erasers) The core resource for matching this type of product is the ability to select products. You need to know what indicators to use to find such a market, and through analysis and innovation, develop products or combinations that are competitive in this market. This type of product often only requires a small number of initial reviews to promote the product, mainly through CPC, and the proportion of natural traffic orders will be relatively large. The most popular product once had 18 reviews on BSR, but it was soon attacked and changed its category. 3. Products with high unit price (such as large furniture, laptops, drones, etc.) Products with high unit price are more matched with financial strength, and of course they are mainly made through CPC. It is not easy to fake orders for such products. You either do rebate, empty package, or merge and customize. However, other methods except rebate are relatively risky. For such products, it depends on the operation goal. If you don’t have such great ambition to promote BSR, then it is very easy to make more than 4 million US dollars a year by sending a small amount of real tests and rebate. However, if you want to do higher, you may need to add more means to merge and customize outside the site. The direction of money-making product selection has been provided. I will not go into details about the specific product selection methods here. It is nothing more than data-based product selection . Take Amazon as an example. It can be analyzed through the five major lists of Best Sellers, New Releases, Movers & Shakers, etc. at the site. At the same time, it can also be done through various product selection analysis software. I believe everyone can use it, so I will not go into details.
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