Starting from scratch, Shopify's 30-day store tutorial - Day 18

Facebook ads are an important way to attract traffic to Shopify stores, especially during holidays, ads can let more people see your products. So it is also the focus of this 30-day tutorial. Previously, we introduced how to use Facebook to find hot-selling products, Facebook ad settings, how to write copy, etc. Today, we will talk about why your Facebook ads are not effective:

Simply copying and pasting someone else’s ad settings will not bring results. Unoptimized ad groups will basically be sentenced to death by Facebook due to poor performance.

The Facebook team once said that the advertising group must achieve at least 50 conversion goals per week to show that the advertising is really effective. In addition, according to researchers, although Facebook proposed a 50 conversion goal, 25 conversion goals per week also proved that the advertising was successful.

When you set up your ad, pay attention to the “conversion window” setting and make sure it’s set to 7 days.

The 25-50 conversion goals mentioned above don’t necessarily have to be purchases. They can also be other conversions. You can decide what conversion goals you want to set for your Facebook ads, including:

• Page Post Engagement

• Web browsing (View Content)

• Add to Cart

• Purchase, etc.

Each ad has its own most suitable conversion goal, so you can set up multiple ads with different conversion goals for a product. After publishing, pay attention to which ads have achieved at least 25 conversion goals. Then we can pause other ads and focus on the effective ones.

*Note: The 30-day Shopify store opening tutorial series from scratch is compiled from https://www.flyingstartonline.com/shopify-basics/. We compiled and shared this article in the spirit of sharing e-commerce practical information with the majority of e-commerce sellers. If there is any infringement, please contact the editor.

Text ✎ Orange/

Statement: When reprinting this article, the title and original text must not be modified, and the source and original link must be retained.