Amazon sales are declining, what do you think?
|
The trend of globalization is irreversible. We all survive and compete based on the big environment. No one is an independent individual. This time may be a test of the times. "Only when the tide recedes will you know who has been swimming naked." As an Amazon seller or a global seller, to borrow the words of a celebrity, some market benefits may only be temporary. For enterprises, don't focus your core and energy on the "waves", but on the essence of creating value for users, providing cost-effective products and improving user experience services. When we encounter a decline in sales, what aspects can we consider? Because when the sales of competitors increase, it will easily lead to a decrease in our sales 1) Promotion is a very effective method. You can pay more attention to various advertising positions and channels on Amazon to see if your competitors have placed advertisements, and use advertisements to increase your store exposure and product orders. You can also consider doing some appropriate promotion based on your actual marketing expenses. 2) Search for your competitors’ brands or titles of some of their best-selling products on major social media platforms, and pay attention to whether your competitors have any recent advertising or promotional collaborations. 3) You can also use Amazon’s third-party product analysis tools to conduct a detailed analysis of the recent growth in reviews of your competitors’ products to see if they are using other operational methods, such as reviews, direct reviews, etc., to provide reference data for your own needs. The second point is to find the reasons within yourself. 1) In fact, Amazon is very similar to Taobao in China. Every buyer will browse the reviews of the product before purchasing, especially the negative reviews. Therefore, it is very necessary to check your details page from time to time to see if there are any negative reviews, or how many negative reviews there are. Furthermore, the sudden surge in the return rate also greatly affects the weight and conversion rate of the product. Sellers need to carefully analyze the reasons for each negative review, whether it is caused by quality problems, logistics problems or product description discrepancies. Specific problems need to be analyzed and optimized specifically. If it is maliciously hacked by someone, you can report the negative review issue through the official website or use other legitimate methods to cover the negative review. If it is really necessary, you can also consider asking the service provider to delete the negative review. . 2) You can still use third-party industry analysis tools to keep an eye on the recent hot-selling products in the industry, learn from others' advantages, upgrade your own products, and adjust your product selection according to the characteristics of hot-selling products. This is also a good method. Of course, you must also do your best to increase the number of customer reviews and star ratings, which will be of great help to the store. Finally, we can look at the problem from the perspective of the entire industry If the overall performance of the industry is on the rise, but your own store is not so good, you need to carefully analyze the recent average conversion rate of the top sellers in the industry and compare it with your own conversion rate. The gap in data indicators can clearly and intuitively tell you where the difference is and where the problem lies, and then you can improve and optimize based on your own situation. In the current era of fierce e-commerce, Amazon sellers cannot have a mentality of not caring about anything. In addition to operating their own stores, it is more important to pay more attention to the entire industry dynamics, their competitors, and Amazon's rule changes. Only in this way can they make relevant response plans to various problems in a timely manner, adjust themselves, optimize themselves, and then improve themselves. |
<<: How to build and evaluate private domain traffic
>>: How to create a high-quality Amazon ad
Recommend
The return rate of online shopping in the United States may increase to 25% during the peak season! Merchant costs will continue to increase!
<span data-shimo-docs="[[20,"获悉，近日，根据美国物流协...
As the shopping season approaches, Amazon becomes the preferred shopping platform for American consumers!
It is learned that according to the latest survey ...
What is a UPC Exemption? UPC Exemption Review
If your product does not have a standard product c...
What is Amazon Global Delivery Service GSS? Amazon Global Delivery Service GSS Review
Global Shipping Service helps you ship Amazon Logi...
After the new Amazon FBA warehousing regulations take effect, these 3 types of sellers’ shipments will be rejected!
On January 19, Amazon updated its logistics shipme...
What is Markafoni? Markafoni Review
Markafoni.com is Turkey's first online fashion...
What is Auction? Auction Review
Auction Korea is a comprehensive shopping website ...
What is Wadi.com? Wadi.com Review
Wadi.com is an online marketplace that aims to be ...
What is the Gubangke Cross-border Incubation Center? Gubangke Cross-border Incubation Center Review
Gubangke Cross-border Incubation Center (Foshan Gu...
Facebook announces name change to "Meta"! Will focus on virtual reality in the future!
It is learned that the social networking giant Fac...
What is a Secondary Review? Secondary Review Evaluation
The secondary review is a new review mechanism lau...
[Class Started] The third TikTok zero-based practical class is now open for registration!
Preface Hi, everyone. I am President Li from the ...
Costs for a large number of sellers have increased! Did Amazon secretly adjust this fee?
The annual Prime Day The two-day promotion ended p...