How the U.S. holiday shopping season has changed in the past three years! Is Amazon still popular?

According to the news, the 2022 holiday season is approaching, and this year's holiday shopping seems to start earlier than ever before. DigitalCommerce360 and BizrateInsights surveyed 1,088 American online shoppers in September, revealing the changes in holiday shopping behavior in the three years since the epidemic.

More holiday shopping happened online than in 2021

The survey shows that 30% of respondents said that a large part of their gift spending will be done online this holiday season. Survey data shows that 75% of consumers will complete at least half of their holiday shopping online.

Online shopping percentage during the holiday season: number of people

50%: 73%

25%-49%: 14%

10%-24%: 9%

1%-9%:4%

In addition, consumers' online gift spending will remain roughly the same as in the past few years. Due to inflation and recession concerns, consumers may make more comparisons, and 35% of consumers expect high inflation to cause them to buy less overall.

Holiday shopping schedule changes

The survey shows that 30% of consumers will shop early during this holiday season because of expected longer delivery times, and more than half of consumers plan to shop during the Black Friday Cyber ​​Monday period.

Holiday shopping season survey results:

Black Friday: 58%

Cyber ​​Monday: 53%

Thanksgiving weekend: 29%

Free Shipping Days: 28%

The day before Thanksgiving: 32%

Thanksgiving: 20%

When American consumers plan to shop online during the holidays in the past three years (2022 vs. 2021 vs. 2020):

The day before Thanksgiving: 32%/25%/15%

Thanksgiving: 20%/23%/15%

Black Friday: 58%/56%/47%

Thanksgiving weekend: 29%/30%/30%

Cyber ​​Monday: 53%/54%/53%

Free Shipping Days: 28%/26%/30%

Amazon's Impact on the Holiday Shopping Season

Most online shoppers say they will buy at least half of their holiday gifts on Amazon.

Proportion of shopping on Amazon: Percentage of consumers

50% and above: 49% of consumers

25%-49%: 27% of consumers

1%-24%: 21% of consumers

None: 3% of consumers

Over the past three years, the percentage of consumers who plan to do more than 50% of their holiday shopping on Amazon has changed as follows: 2022 (49%), 2021 (52%), and 2020 (48%).

However, the majority of online shoppers will spend roughly the same on Amazon this holiday season (56%). Meanwhile, 27% will spend more, 13% will spend less, and 4% say they will not spend any money on Amazon.

2022 vs 2021 vs 2020:

More: 27%/27%/26%;

Same: 56%/55%/54%;

Reduction: 13%/14%/13%;

Without Amazon: 4%/4%/7%.

Editor✎ Ashley/

Disclaimer: This article is copyrighted and may not be reproduced without permission.