Important reminder! Amazon sellers need to pay attention: Review policy has undergone major changes

In the field of e-commerce, reviews are extremely important to sellers and are one of the core considerations for customers to place orders. Amazon's review policy changes have always attracted much attention from sellers, and any review-related developments will cause sellers to worry. Recently, Amazon adjusted its review policy, which triggered different reactions from sellers.

Recently, sellers have discovered that the way Amazon's front-end search page displays reviews has changed. The product search results page no longer displays the number of reviews, but only the star rating of the product. To view the number of reviews for a product, you must click into the product details page.

However, this new way of displaying reviews is not consistent. There are several different ways of displaying them, such as showing only one star and 4-star+ review ratio, showing only one star and the number of reviews, showing only one star and 5-star+ review ratio, etc.

Amazon's adjustment to the review policy has caused mixed reactions in the seller community. Some sellers welcome this change, but some sellers criticize it. A careful analysis shows that this policy change is more friendly to new links, while it may have a greater impact on old links with a large number of reviews. This change seems to create more opportunities for new links.

At the same time, sellers need to pay more attention to product development and quality assurance. Those who rely on other means to obtain reviews may fail. This is a good thing for product-oriented sellers, not marketing-oriented sellers. The platform's policy changes encourage sellers to innovate, improve product quality, and promote the entire business ecosystem in a more benign direction.

In addition, Amazon has launched the AI-generated review summary feature to help buyers understand products faster. This new technology will provide product features and reviews highlighted in customer reviews on product detail pages.

In short, this important review policy adjustment is a boon for sellers who focus on product operations. The core of business is to create valuable products that meet customer needs. In the future, if sellers want to operate for a long time, they need to work harder on product research to build their own business.