Primeday final countdown! Don’t panic if errors occur

Primeday final countdown! Don’t panic if errors occur

The much-anticipated Prime Day is coming, and sellers are gearing up to welcome this mid-year turnaround! However, today some sellers reported that there was an error in the event, and were prompted that "SKU is no longer valid"

This invalid sku is generally linked to the product being banned from display. You can check the specific reasons for being banned on the inventory management page, such as main picture violations, sensitive words, incomplete product information, etc., which may be banned from display by Amazon.


As Prime Day approaches, Amazon is conducting the final round of reviews. If the main image does not meet the regulations, it will be checked, such as white background, no watermark logo in the image, and the longest side of the pixel should not be less than 1600 pixels, etc. These are the main image regulations that are easy to make mistakes. If a product is prohibited from displaying, or other abnormal conditions cause the activity to be suspended, remember to check the product in time to see if there are any illegal elements.


This year's Primeday will still be led by the Japanese site. The Japanese site membership day will start at 11 o'clock tonight . Tomorrow morning we will be able to see the initial battle situation of Japanese sellers, and the activities in Europe and the United States will go online tomorrow. Although the US site will start last, the attention on the US site will obviously be higher because of the time difference between the Japanese site and the European site. Sellers on the US site will have a rough idea of ​​this year's situation before the start, and can adjust their activities this year according to the performance of the previous two sites.


This time, Amazon also brought in Amazon Live as a highlight of Membership Day. It can be said that it gave sellers a lot of support and preference. This year's Membership Day is crucial for both Amazon and sellers.


What is the timing of Amazon's turnaround?


Foreign media have long reported some unexpected situations on Amazon's road to a comeback. For example, on Amazon, the average discount rate in the first half of the year has been significantly lower than last year, especially in categories such as mattresses, furniture, and outdoor items. Overall prices are rising, and the discount rate before the Prime Day is far lower than the same period last year. This year, the consumer's desire and sentiment have declined, so the performance of these categories this year is likely to be not optimistic.

Secondly, the "second Primeday" announced by Amazon itself is not too far away from the current orthodox membership day, and the second membership day is also closer to the peak school season, which is bound to have a diversion effect on this membership day.


Finally, there are offline discount activities from companies such as Walmart, Target and Best Buy, especially Target's "Deal Days", which precisely targets Amazon. This event starts on the 11th and lasts for 72 hours. Target also promised to provide preferential prices matching Prime Day and provide an additional 5% discount for red card members. This is to hit Amazon's weak spot.

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